Metaphor‚ metonym and pun are all creative strategies and can be used verbally or visually to create an advert or poster that engages‚ surprises and makes the viewer of it‚ pause and think. Metaphors are based upon differences and familiarities of something for example “her mind is a sponge” saying that she can soak up information well‚ not that it is actually sponge like. Song lyrics and poems are full of metaphors as they help to create a visual image from text. Metonym is a small part of a whole
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Semester 1‚ 2012 Comparison of Advertising Techniques of American TV Commercials of the 1950s and Today The 1950s in America were the “Golden Age of Television” (‘The Golden Age of Television’‚ 2009). After the Second World War ended‚ all the money people had saved over the last four years was just waiting to be spent. The result was 50 million television sets by 1960 in the United States (Miller and Novak‚ 1977‚ p.344). The 1950s were a decade of economic optimism which resulted in greater
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following Products? Design One Liner Punch lines: 1. Study Table in Household. 2. Cosmetic Surgery. Message Appeals: Berknan and Gilson Defined advertising appeals as an attempt at creativity that inspires consumers motives for purchase and affects consumer’s attitude towards a specific product or service. Message appeals are used in Advertising Messages to draw the consumer’s attention to his or her‚ own unmet needs and desires. Appeals can be broadly classified as Rational and Emotional. Rational
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The Human Form In Art Michael Herren Art 1150.01N 19 November 2008 The Renaissance art produced in Europe in the historical period called the Renaissance. Broadly considered‚ the period covers the 200 years between 1400 and 1600‚ although specialists disagree on exact dates. The word renaissance means “rebirth”. The two principal components of Renaissance style are the following: a revival of the classical forms originally developed
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The car company‚ Kia‚ is trying to sell a new car which they say is the most fuel efficient car yet. Kia is advertising their new car‚ the Kia Niro‚ which uses celebrity Melissa McCarthy to sell their product. They use Melissa McCarthy to give a “bandwagon” appeal. I feel the ad tries to catch the attention of growing adults with the core aspect of the car‚ it’s fuel efficiency‚ but they could possibly catch kids and attention to the humor aspect of the ad. I feel the ad should be directed towards
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Advertising: Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best‚ advertising will create a sense of urgency for the consumer‚ awareness often honest and accurate that there are products‚ places‚ styles or sensibilities that cry out for action or attention. Advertising
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"If advertising is not an official or state art‚ it is nonetheless clearly art" (Schudson). This wonderful quote clearly describes the type of advertising found in Newtype USA. The three most used techniques by advertisers in this magazine is the use of minimalist art‚ color‚ and beautiful scenery. All of these techniques appeal to an artist‚ and most people who watch anime tend to draw in their spare time. This makes sense considering all of the products they have in Newtype are all Japanese animation
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The image above was created by the Bangalore traffic police in India. The main purpose for the creation of this advertisement is to advocate against talking on the phone and driving‚ it uses many rhetorical devices including Aristotle’s three appeals - ethos‚ pathos‚ and logos - that he believed made a convincing argument. The picture is directed to any person who drives and talks on the phone and shows how dangerous the act really is. The photographer Mallikarjun Katakol and the graphic designer
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Mathematics and art have a long historical relationship. The ancient Egyptians and ancient Greeks knew about the golden ratio‚ regarded as an aesthetically pleasing ratio‚ and incorporated it into the design of monuments including the Great Pyramid‚[1] theParthenon‚ the Colosseum. There are many examples of artists who have been inspired by mathematics and studied mathematics as a means of complementing their works. The Greek sculptor Polykleitos prescribed a series of mathematical proportions for
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greatly successful author Mark Twain once said‚ “Many a small thing has been made large by the right kind of advertising.” Over the years‚ it has grown more and more common to hear a song in an advertisement. Along with this‚ it has been more and more acceptable to do so. But what are the perks and downsides for artists in the advertising business? Music should be used in advertising because it can bring lots of money to struggling artists‚ and can offer small artists fame and acceptance by a
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