Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice‚ which you ignore at your own peril.” Laura Ries‚ President‚ Ries & Ries‚ marketing strategists‚ and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons
Premium Coca-Cola Brand Brand management
GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele
Premium Strategic management Business
INVESTMENT VALUATION: SECOND EDITION I will be putting my entire second edition online‚ while the book goes through the printing process - it will be available at the end of the year. This may seem like a bit of a free lunch‚ and I guess it is. I hope‚ though‚ that you can do me a favor as you go through the manuscript. If you find any mistakes - mathematical or grammatical - could you please let me know? It would help me ensure that the typos do not find their way into the final version. Chapter
Premium Discounted cash flow Cash flow Fundamental analysis
ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
Premium Marketing Google Sergey Brin
E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana
Premium Marketing Google Sergey Brin
Price Theory and Applications‚ Seventh Edition Steven E. Landsburg VP/Editorial Director: Jack W. Calhoun Editor-in-Chief: Alex von Rosenberg Senior Acquisitions Editor: Steve Scoble Developmental Editor: Joanne Vickers Ohlinger Publishing Services Marketing Manager: Brian Joyner Marketing Communications Manager: Sarah Greber Content Project Manager: Amy Hackett Manager‚ Editorial Media: John Barans Technology Project Manager: Deepak Kumar Senior Manufacturing Coordinator: Sandee Milewski Production
Premium Supply and demand Economics
CHAPTER WHAT IS ECONOMICS? 1 CHAPTER OUTLINE Economics‚ Scarcity‚ and Choice Scarcity and Individual Choice Scarcity and Social Choice Scarcity and Economics The World of Economics Microeconomics and Macroeconomics Positive and Normative Economics Why Study Economics? To Understand the World Better To Gain Self-Confidence To Achieve Social Change To Help Prepare for Other Careers To Become an Economist The Methods of Economics The Art of Building Economic Models Assumptions and Conclusions
Free Economics
Chapter 1 Introduction and Basic Concepts 1-1 Thermodynamics and Energy Application Areas of Thermodynamics 1-2 Importance of Dimensions and Units Some SI and English Units Dimensional Homogeneity Unity Conversion Ratios 1-3 Systems and Control Volumes 1-4 Properties of a System Continuum 1-5 Density and Specific Gravity 1-6 State and Equilibrium The State Postulate 1-7 Processes and Cycles The Steady-Flow Process 1-8 Temperature and the Zeroth Law of Thermodynamics Temperature Scales The International
Premium Entropy Thermodynamics Energy
Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
Premium