Case Study ‘Hello Kitty’ A Japanese Superbrand © 2006 The Icfai Center for Management Research (ICMR). All Rights Reserved. For accessing and procuring the MARKETING MASTERMIND 60 June 2007 case study‚ log on to www.ecch.cranfield.ac.uk or www.icmrindia.org Marketing Mastermind_June-2007_Final.pmd 60 6/1/2007‚ 4:30 PM ‘Hello Kitty’ She (Hello Kitty) is the original‚ and it is hard to replace her. She became the icon of cute for a whole generation. You can’t buy that kind of
Premium
Business Horizons (2010) 53‚ 581—590 www.elsevier.com/locate/bushor Dysfunctional executive behavior: What can organizations do? James K. Summers a‚*‚ Timothy P. Munyon b‚ Alexa A. Perryman c‚ Gerald R. Ferris d Foster College of Business Administration‚ Bradley University‚ 1501 West Bradley Avenue‚ Peoria‚ IL 61625‚ U.S.A. b College of Business Administration‚ University of Central Florida‚ Orlando‚ FL 32816-1991‚ U.S.A. c Neeley School of Business‚ Texas Christian University‚ Fort Worth
Premium Management Organizational studies and human resource management Chief executive officer
M A T Dynamic Asset Allocation Using Systematic Sector Rotation R N Y FO IS IL L EG A L TO R EP R O D U C E TH IS is at the School of Business‚ University of New South Wales at the Australian Defence Force Academy‚ Campbell ACT‚ Australia. m.tani@adfa.edu.au SPRING 2006 LE IN The article is organized as follows. We begin by reviewing the reference literature before introducing the concept and practice of dynamic sector rotation. We then present our experiment: to apply a number
Premium Investment
established in Kaohsiung‚ Taiwan in 2006. Ever since‚ Gong Cha has swept into neighboring countries such as Hong Kong‚ China‚ Macau‚ Indonesia‚ Singapore‚ Philippines and Malaysia by storm. The famous Gong Cha signature milk foam or also known as "nai gai". There are 3 ways to enjoy this drink. 1. Sip the freshly brewed tea through the milk froth without a straw. 2. Slurp some tea followed by the milk through the straw for a smooth aftertaste. 3. Stir and enjoy a perfect blend of milky froth and
Premium Marketing
INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Executive Masters Program in Business Administration (E-MBA) (Semester I ) Note :- Solve any 4 case study All case carries equal marks Name of Candidate: Shaju Padmanabhan Unni Reference No: Course: Specializations : Date of Exam : M-001-1138 : E-MBA Sales & Marketing 2/1/2013 1 INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Case I PANDIT TO AFAUZI The case is based
Premium The Walt Disney Company Management Walt Disney
WP/12/151 What’s in It for Me? A Primer on Differences between Islamic and Conventional Finance in Malaysia Olga Krasicka and Sylwia Nowak © 2012 International Monetary Fund WP/12/151 IMF Working Paper Asia and Pacific Department What’s in It for Me? A Primer on Differences between Islamic and Conventional Finance in Malaysia Prepared by Olga Krasicka and Sylwia Nowak1 Authorized for distribution by Sanjaya Panth June 2012 This Working Paper should not be reported as representing the
Premium Islamic banking Bank
THE JOURNAL OF FINANCE • VOL. LXI‚ NO. 4 • AUGUST 2006 Corporate Financial Policy and the Value of Cash MICHAEL FAULKENDER and RONG WANG∗ ABSTRACT We examine the cross-sectional variation in the marginal value of corporate cash holdings that arises from differences in corporate financial policy. We begin by providing semi-quantitative predictions for the value of an extra dollar of cash depending upon the likely use of that dollar‚ and derive a set of intuitive hypotheses to test empirically
Premium Stock market Stock Investment
Analysis of Cheating in pre-marital relationships Analysis of Cheating in pre-marital relationships Makkiya Jawed 1017112 SZABIST EXECUTIVE SUMMARY As part of a Social Psychology project‚ conducted under the supervision of Dr. Rubina Feroz‚ a research was conducted to understand the factors which motivate adults to cheat. The research investigated several factors which lead to infidelity in pre-marital relationships. A sample of 20 college
Premium Cheating Human sexuality Sexual intercourse
Vietnam Summerfruit Market Overview OCTOBER 2009 Author: Marissa Bailey Value Chain Development Officer Agribusiness Group Editor: Cynthia Mahoney Value Chain Development Leader Agribusiness Group Published by: Department of Primary Industries Farm Services Victoria Agribusiness Group Melbourne‚ Victoria‚ Australia December‚ 2009 © The State of Victoria‚ Department of Primary Industries 2009 This publication is copyright. No part may be reproduced by any process except
Premium Food Retailing Food industry
Intergenerational Transnationalism: 1.5 Generation Asian Migrants in New Zealand1 Allen Bartley* and Paul Spoonley** ABSTRACT This paper explores some of the issues associated with the nature of contemporary transnationalism and the particular experiences and strategies of a specific cohort of migrants‚ the 1.5 generation. Based on a study of East Asian migrant adolescents to New Zealand‚ we argue that the experiences and strategies of this generation differ from those of their parents‚ the original
Premium New Zealand