Basic Marketing A Global-Managerial Approach Stanley J. Shapiro Kenneth Wong William D. Perreault‚ Jr. E. Jerome McCarthy For use with Shapiro‚ Wong‚ Perreault‚ and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Li m ted. i Chapter 1: Marketing’s Role within Organizations For use with Shapiro‚ Wong‚ Perreault‚ and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Li m ted. i Marketing Defined Micro-marketing The performance of activities that seek to accomplish an organization’s
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Wal-Mart Stores Inc. 5/6/13 Abstract 1950s and 1960s During the post-war years of the early 1950’s‚ America experienced an economic shift from military emphasis to one that was consumer driven. Many sought out to start their own businesses because of this economic boom‚ but a man by the name of Sam Walton had a much greater vision towards the art of business. Walton decided to purchase a store in Bentonville‚ Arkansas and turn it into a discount department store called‚ “Walton’s
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1. Management is as a factor of production along with machines‚ materials‚ and money. Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. 2. Four main factors of management are: * Planning‚ Planning requires that managers be aware of environmental conditions facing their organization and forecast future conditions. It also requires that managers
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11.1 Outline the advantages for a car hire firm of the introduction of credit cards into Australia. Firstly‚ for the car-rental companies‚ customers drive away merchandise. And credit card is an indicator of good financial standing with external parties‚ furthermore‚ it provides efficient and secure transaction. Secondly‚ using credit cards will benefit both companies and individuals. For the car-rental companies‚ extra incoming will be increased which come from the ‘holding fees’ for customers
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Question 1 (1 mark) The methods that a firm can use to evaluate a potential investment: 1) ‘Discounting’ Methods: Net Present Value (NPV): the present value of the future after-tax cash flow minus the investment outlay made initially. The decision rule for the NPV as follows: invest if NPV> 0‚ do not invest if NPV< 0 Internal Rate of Return (IRR): calculates the interest rate that equates the present value of the future after-tax cash flows equal that investment outlay;
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1. Quality is an attribute of a) Product b) Process c) Standard d) Policy 2. What does “IEC” expands to (E.g. As used with ISO/IEC 12207)? a) International Electronics Committee b) International Engineers Confederation c) International Electrotechnical Commission d) Internal Electronics Association 3. Which of the following defines the “SPICE”? a) SEI CMM b) ISO/EIA 12207 c) ISO 9001:2000 d) ISO/IEC TR 15504 4. The two components of the “Manage By Fact” process are a) Meeting
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Instruments in Research Review Problems and Exercises: 1. What is the role of data-gathering instrument in research? * Instruments are materials‚ concrete or verbal or non-verbal communications‚ used to collect data for the research study. Instruments are very important components of the overall research design. Without these‚ the researcher will not be able to obtain data and information that will be analyzed for findings‚ presentation and interpretation. 2. Characterize “good”
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Minding the store 1- There are nine specific ways to foster empowerment. Ken Hoffman didn’t follow these rules and thus failed to produce a sense of competence choice‚ impact value and security. The first rule that Ken Hoffman violated was articulating a clear vision and goals. When Ruth Cummings was made the branch manager‚ she was told to make the store one of the best in the system. He failed to share the vision of where the organization is going and how Ruth can contribute as an individual
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Assignment 9: Marketing (20 points) In Section 9‚ you learned about marketing. Now‚ you’ll apply what you learned. 1. Visit a Web site for a company that sells products online. Then go to that company’s corporate Web site. Compare the company’s product sales site with its corporate site. Describe at least 3 differences between them. (1-3 sentences. 3.0 points) The website of the company I visited was Ebay. Its corporate site and the product sales site differ in many ways‚ for example the
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Information Technology Session Plan Subject: Basic Accounting Batch: 2010-12 Foundation Program Faculty: S. Vijayakumar Bharathi Session Date | Session Details | Plan | Session Method | Session 1-3 | Pre-session preparation | Read from the book Accounting for Management | Syllabus discussion‚ PPTs / Videos on relevant topics | | Session | Introduce Accounting to the students | | | | PPT on basic concepts of Accounting. | | | | GAAP (concepts and conventions
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