chapter one Introductory part 1.0 Origin of the report This internship report was assigned as a partial requirement for the completion of the BBA Program of City University. I joined Pacific Bangladesh Telecom Ltd as an Executive- Marketing Communication and Branding. It has been a very interesting experience till date‚ one that has provided an in-depth perspective into the actual workings of an organization. I have been able to provide a novice’s view of their operations and also learn
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The North African Campaigns took place in the North African desert between 1940 and 1943. North Africa is a region that includes Algeria‚ Egypt‚ Libya‚ Morocco‚ Sudan‚ Tunisia‚ and the Western Sahara. The North African Campaigns were fought for two main reasons. The first reason was the Suez Canal. The canal was extremely important when it came to controlling the Middle East. The second reason was the Middle Eastern oil resources. Egypt was especially important because of its location; it sat at
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12 steps to a successful PR campaign Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or‚ in other words‚ achieves what needs to be achieved. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or‚ indeed‚ have be taken into consideration. Here
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not violate Section 8(a) (1) of the LMRA. The employer was merely pointing out facts to its employees based on the leaflets that the union had distributed to the employees. The employer was ensuing that everyone knew exactly bargaining entailed and what was at stake; for instance wages‚ benefits are subject to negotiations and there was no guarantees if wages would increase or decrease or even if you retained your currents benefits‚ all was open for discussion and negotiation. At no time did the employer
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John Lewis Christmas marketing campaign This year’s advert‚ entitled “The Journey”‚ hopes to do as well if not better than its predecessor. The £6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers‚ mountains‚ roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook‚ youtube‚ etc). John Lewis
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Ksenia Novikova Campaign finance reform is the issue of our lifetime. While we may point to climate change‚ gun control‚ economic inequality‚ the underlying problem is the influence of money in politics. Our representatives are focused on winning elections‚ instead of addressing constituent concerns. They have to specifically focus on spending the majority of their working time calling donors‚ and raising money for their campaigns‚ that this puts their real job on hold. Time spent calling people
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Case Study for the Barack Obama Campaign The Barack Obama Campaign case shows how the Internet‚ especially social media can leverage its power to reach and encourage publics engage with communication and activities of the organization fast and cost-effectively. In the period of 2008 presidential election‚ Obama and his official team Obama for America (OAF for short) ran a web-based grassroots campaign and used social media as a tool to interact with supports timely‚ and enhance Obama’s reputation
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Campaign threats or implied promise of benefit? Campaign threats or implied promise of benefit? Did the employer statements constitute an unlawful threat or an unlawful promise in violation of Section 8(a)(1) of the LMRA? Why or why not? Yes‚ the employer statements were unlawful. The NLRA guaranteed workers the right to join unions without fear of management reprisal. It created the National Labor Relations Board (NLRB) to enforce this right and prohibited employers from committing unfair
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Walkers 3. Explore the various campaign results. Do you think the campaign was successful? The main objectives of the campaign were to make the association between crisps and sandwiches top of mind and make sellers site Walkers next to the sandwiches in stores. This would lead the consumer performing a dual purchase of the single-packets of crisps together with their sandwich at lunch. The results show that the Great British public noticed and enjoyed the campaign. Also journalists picked up the
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101 Professor Haviland 16 October 2014 Anti-Bullying Campaigns Anti-bullying campaigns are presented everywhere from the televisions in homes to assemblies in schools. As a result‚ thousands of young people all across America are lavished with benevolent ideals as a quick fix to an incomprehensible issue. With society’s extreme pressures to end bullying‚ one would have to wonder: why has bullying not ended? The goal behind anti-bullying campaigns are that those viewing these presentations leave realizing
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