"Name an unsuccessful advertising campaign what made this campaign unsuccessful" Essays and Research Papers

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    Dove: Real Beauty Campaign Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example‚ Dove soap is made up of sodium cocoylisethionate‚ stearic acid‚ coconut acid‚ and sodium tallowate. In addition‚ water‚ sodium isethionate‚ sodium stearate‚ cocamidopropyl betaine‚ sodium cocoate or palm kernelate‚ fragrance‚ sodium chloride‚ BHT and titanium dioxide are also used. Now‚ the once ordinary bar of soap seems so much more complex. To

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    Killer Coke: the campaign against Coca-Cola Coca-Cola‚”the largest distributor and marketer of non-alcoholic beverage concentrates and syrups in the world”‚ is facing challenges from society. A special interest group called “Campaign to stop Killer Coke” accuses Coco-Cola of practicing illegal and immoral methods in order to generate profit. By protesting‚ the Campaign to stop Killer Coke arouses a great amount of criticism of Coca-Cola from different sectors of society. This whole event was

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    Combined Federal Campaign (CFC) refers to a program that allows certain nonprofit organizations to solicit funds and contributions from the workers of the federal government of the United States. Its mission is to support and promote philanthropy through a cost effective‚ employee focused and is effective in providing an opportunity to all federal employees in improving the quality of life for all people. It entails campaign costs relating to printing materials‚ auditing contribution‚ administrative

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    programs---became increasingly common. One of the most striking environmental developments of the 1990s‚ however‚ goes beyond even this type of environmental regulation. Under the emerging “voluntary approach" to pollution abatement‚ firms make commitments to improve their environmental performance above and beyond the level required by law. The purpose of this survey is to make sense of this new and rapidly spreading phenomenon. We begin‚ in section 2‚ with an overview of the types of voluntary programs in

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    Egypt’s military campaigns in this period. Military campaigns contributed an important role in the New Kingdom period. After centuries of foreign rule the eighteenth dynasty was Egypt’s supremacy of success. New Kingdom period was the time where the Egyptians had re-establish to the world their power and superiority. This era was referred to as the ‘Golden Age’ as this was a stable and powerful time to be living in Egypt. Military campaigns where important during this period as this not only allowed

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    Media Campaign in the President Election Table of Contents 1. General Background in Media Using 1 President Barack Obama: 1 Governor Mitt Romney: 1 2. Communication Objective: 2 Barack Obama: Maintain his Credibility among voters. 2 Mitt Romney: People of America Need a New Rule 2 3. Strategy: 3 For President Obama 3 For Governor Romney 3 4. Media Tactics through the campaign 4 Mainstream Media: 4

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    Similarities and differences in the use of media in the 1960: Nixon/Kennedy and the 2012: Obama/Romney presidential campaigns I. Similarities Both presidential campaigns used televisions as their tools to deliver messages to a large audience. In fact‚ televisions were a primary way in which American citizens could learn about presidential candidates. Televisions were used to show debates between candidates‚ so that citizens could be able to know who should lead them. II. Differences There were

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    The Name of This Book is Secret By: Anya Lee The Name of This Book is Secret was written by Pseudonymous Bosch. It is the first book in a series of five books called Secret Series. The story starts with a whole chapter x’ed out. In chapter 1 and a 1/2‚ the author explains that he won’t introduce the characters‚ won’t tell where and when the story takes place‚ and that he shouldn’t be telling the story at all. In fact‚ he says he can’t tell anything that would help the reader identify the people

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    Before electronic journalism‚ public affairs officers could shape battlefield news by providing proprietary accounts. With the advent of jet travel and evolving news gathering techniques during the US war with Vietnam‚ public affairs officers found this wasn’t possible. The White House and Senior Department of Defense leadership took on public communications to ensure favorable reporting of their decisions and policies. They censored news when reporters were in the field and talking to the enemy.

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    Recommended Course of Action: Create a campaign to teach KFC’s consumers about all the animal cruelty that KFC puts its’ chickens through and start a boycott. Basis of Recommendation: Creating a campaign to teach KFC’s consumers would let them realize exactly what PETA is fighting for and how much cruelty there is on KFC’s part. Knowledge is the main thing that consumers will need to understand. Without that knowledge‚ many consumers will not know what they are fighting for and will not understand

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