Briefly Describe The Long March and explain why it is an important event in Chinese History In the summer of 1934‚ after suffering a string of defeats‚ the communist party and the Read Army decided to flee their southern bases and retreat. This retreat became known as the Long march. On the march the group endured 368 days of extreme hardship before they finally reached the caves of Yenan in Northern China. The Long March is recalled fondly with great idealism as a time when thousands of Chinese
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Quo vadis? Towards an effective predatory pricing provision Garth Campbell* The level of criticism directed at s 46 of the Trade Practices Act 1974 (Cth) for its inability to capture predatory pricing indicates that smaller businesses are extremely concerned about this practice. Such criticism reached its peak following the High Court’s decision in Boral Besser Masonry Ltd v ACCC (2003) 215 CLR 374‚ which rejected a claim of predatory pricing. Since then‚ the Birdsville Amendment and other recent
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Customer value: What a product or services is worth to the customer. 2. Pricing decision is usually viewed as a way to recover cost‚ but we need to take the customer into the account/ consideration. The price could be higher than customers are willing to pay for that product. 3. The major factors affecting price are: a. Marketing Strategy b. Customer perceived Value c. Competition d. Cost 4. Role of Marketing Strategy in Pricing a. Price should be consistent with the pricing strategy. b. Target
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PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing‚ the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity‚ sales promotion‚ advertising‚ direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers
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Discuss 5 products that come from tropical rain forests: The “xateros”‚ are leaves from a species of the palm tree. These are popular and used in the floral industry for flower arrangements‚ Palm Sundays‚ and funeral decoration. These are sought after for their elegant accompaniments for roses‚ lilies and tulips in formal flower arrangements. They come from areas of South America’s rain forest‚ countries like Guatemala‚ and Belize. Although not considered to be part of the rainforest destruction
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Predatory pricing is a practice in which a company attempts to gain control of a market by cutting its prices to levels well below those of competitors‚ so that those competitors go out of business because they cannot match those prices‚ or they cannot sustain lowered prices because they lack capital. This tactic is illegal in many regions of the world‚ although it can be very difficult to prove that a company is really engaging in predatory pricing. Some economists have suggested that this practice
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WALKING TO IMPROVE HEALTH Specific Purpose: To persuade my audience to start walking in order to improve their health. Central Idea: Regular walking can improve both your mental and physical health. Introduction Let’s be honest‚ we lead an easy life: automatic dishwashers‚ riding lawnmowers‚ T.V. remote controls‚ automatic garage door openers‚ power screwdrivers‚ bread machines‚ electric pencil sharpeners. We live in a time-saving‚ energy-saving‚ convenient society. It’s a wonderful life
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Assignment On “International Business” Marketing Mix of Apple Inc. Submitted To: Submitted By: Prof. Uddeepan Chatterjee Mohit Malviya Abhishek Pratap Singh Anup Vijayan Introduction Apple‚ Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development
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Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service‚ a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be
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CONTENTS PAGE CASE STUDY- Isetan Singapore (Scotts) 1a) Description and evaluation of target market‚ product assortment‚ store atmosphere and store activities/experiences..................................................... 3 b) Product map for the Isetan to illustrate its market profile. Two product lines (Men’s Apparels‚ Golf Equipments) Three competitors (Tangs‚ Takashimaya‚ John Little‚ Keppel Club‚ Liang Court) Two attributes (Price & Quality)‚ (Service
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