2007 International Business (Time: 3 Hours) Instructions Answer: Section A: Answer all question one on case study Section B: Answer three (3) from five (5) questions. % of marks allocated for this exam: 70 Examiners: Ms. C. O’Reilly Mr. L. Elwood Do not write‚ draw or underline in red. Section A: Case Study A Boom in Bangalore What is the fastest growing industry in India? Software‚ by far. The software industry serves as a poster child for the success of India’s economic reforms
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International Marketing Case1-1: Starbucks-Going Global Fast Q1) Identify the controllable & uncontrollable elements that Starbucks has encountered in entering global markets. A1) There are several controllable and uncontrollable elements that Starbucks has encountered in entering the global market. To begin with‚ some of the controllable elements are somewhat similar to them growing in the domestic market. Some of the factors include the 4 P’s (Product‚ Price‚ Placement and Promotion)
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Answers: 1. Which of the theories of international trade can help Indian services providers gain competitive edge over their competitors? 1. Suggested Theory to gain dynamism and competitiveness in Operation A. Developing executive leadership at three levels top team‚ the personal development of individual executives as leaders and the Chief Executive Officer (CEO) B. Success Brand Development and Brand Strategy : An effective brand strategy will create a unique identity that will
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CHAPTER 5 Ethics and Social Responsibility in International Business Chapter Objectives After studying this chapter‚ students should be able to: 1. Describe the nature of ethics. 2. Discuss ethics in cross-cultural and international contexts. 3. Identify the key elements in managing ethical behavior across borders. 4. Discuss social responsibility in cross-cultural and international contexts. 5. Identify and summarize the basic areas of social responsibility. 6. Discuss how organizations
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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-essay.php Investigating the Harmonization of Accounting Practices Growth in international trade has been on the increase over the years necessitating several organisations to be involved in the efforts to harmonise accounting practices either regionally or internationally. Among those‚ leading in this effort were the European Union (EU) and International Accounting Standards Board (IASB) (formerly International Accounting Standards Committee‚ IASC). This essay will look at background and harmonisation
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Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2.1.1. Licensing
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Philippine International Trading Corporation (PITC)‚ a line corporation under the Department of Trade and Industry (DTI)‚ is a self-sustaining government corporation operating under its Revised Charter‚ Presidential Decree (PD) 1071 (1077) as amended. Since its establishment in 1973 as the government’s only international trading corporation‚ Philippine International Trading Corporation (PITC)‚ has been in the forefront of the Government’s economic agenda on market expansion‚ global competitiveness
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Abstract Innovation at the International Foods Josh Novak who owns a small company called Glow Foods‚ have been selected to be apart of International Foods Group (IFG) team. IFG Tower was Chicago landmark and part of the company’s logo that appeared at every type of food that existed such as cereal box‚ breakfast meals‚ snack foods‚ etc. There are a lot of differences between Glow Foods‚ and IFG. In addition‚ John Ahern (CIO) would like to add more customers to IFG‚ merging the two Glow Foods
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management‚ cultivation and marketing of palm oil and other agricultural products‚ engaged in gardening‚ providing food and beverage management services at designated airport stores‚ providing operations and maintenance Information and communication technology business‚ provision of mechanical and electrical engineering‚ provision of auction activities and investment holding. Malaysian business. The current theory focuses on the growth of the airport‚ these days in marketing‚ commercial and
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