Abstract Data mining is one of the most important tools for analyzing information from large databases. The retail industry has recently seen the growing number of data mining applications in reducing time and cost for the industry. The paper defines data mining and the seven operations of data mining that have been classified through many different literatures. It then focus on the important applications of data mining in retail industry including marketing‚ customer relationship management‚ risk
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A data mining approach to analysis and prediction of movie ratings M. Saraee‚ S. White & J. Eccleston University of Salford‚ England Abstract This paper details our analysis of the Internet Movie Database (IMDb)‚ a free‚ user-maintained‚ online resource of production details for over 390‚000 movies‚ television series and video games‚ which contains information such as title‚ genre‚ box-office taking‚ cast credits and user ’s ratings. We gather a series of interesting facts and relationships
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In the early 90s‚ firms began to acknowledge a new powerful marketing medium‚ the Internet and its major component‚ the World Wide Web (WWW)‚ and quickly realised its strategic importance. With the impetuous development of information technologies (IT) and widespread of personal computers in the world‚ the Internet developed into a new effective electronic platform for business starting the era of electronic commerce. Today‚ the Internet not only offers tremendous opportunities for marketers‚ it brings
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Kellogs Internet Marketing Kellogg’s strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions‚ nutrition information‚ and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies’ other advertisements‚ such as
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Therefore‚ shooting during the day for both interior shots and exterior shots would be the best and probably the only option in some cases‚ in order to conserve the very limited electricity. For example‚ in the movie‚ Zeffrelli‚ used close-up shots in a few scenes. He might have done this in order to get better lighting on the actor’s faces‚ because of high ceilings. For night shots‚ the solution was generators. The problem
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| |Growth |Product development |Creating some new products which are belong to their brand. |Publishing new collections to market in a season or yearly. They change style‚ colour‚ kind of | |strategies | |Selling them in the old market with low price and same |fabric‚ shape‚ etc to attract people in the old market. Changing all the time and making some | | | |quality.
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The drawbacks of Globalisation There are several problems with globalisation. This can be illustrated by the creation of multi-national companies; developed countries can stifle development of undeveloped and under-developed countries. For instance‚ the European Union offer subsidies to farmers across Europe‚ which allows European farmers to have increased yields. So for a country like Kenya‚ they cannot export or sell agricultural goods as well as they could have. This economical factor puts
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call. The horror on her face also shows how she too knows that his blood is on her hands both metaphorically and in the picture literally. Although the author mostly focuses on the audience’s emotional and ethical appeal in her advertisement there is some logos in which she uses to strengthen her argument. The logical appeal she uses is the incident itself and how the whole thing can be avoided by not calling someone when you know they are driving and also just not talking on the phone and driving in
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describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating‚ communicating‚ delivering‚ and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However‚ marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business
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Country Notebook & Four Seasons Marketing Plan Steve Callis Carlos-David Islas-Labastida Renee Werner April 25‚ 2006 Georgia State University Table of Contents Topic Part One: United Arab Emirates Country Notebook I. Introduction II. Geography III. Economic Environment IV. Cultural Environment V. Business Customs and Practices VI. Political Environment VII. Legal Environment VIII. Marketing Research IX. Other Statistics X. Competitive Environment Part Two: Four Seasons Marketing Plan I. Target Market
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