"Naming a pharmaceutical brand a product manager s dilemma" Essays and Research Papers

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    Yi@morganstanley.com +1 (1)212 761 8713 Large Cap & Specialty Pharmaceuticals Christopher Caponetti Christopher.Caponetti@morganstanley.com +1 (1)212 761 6235 Pharma trends in pictures In this note‚ we include macro trend analysis plus therapeutic category and product-specific charts. Macro pages to start; then company sections. The first several pages include FX trends‚ total prescription market growth‚ branded vs. generics trends‚ and certain product launch trends. Company-specific charts of interest follow

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    at some point in their lives. Today the pharmaceutical industry is one of the biggest industries in the United States. The industry experienced a rapid growth rate (in the double digits) in the late 20th century which has now dropped into the single digits (Mullins‚ 2007). The global demand is driven by factors such as a worldwide increase in elderly population and a rising quality of life in developing nations. Time Magazine listed Generic Pharmaceutical Manufacturing as one of the top ten fastest

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    Kramer Pharmaceuticals Inc

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    Facts: Kramer Pharmaceuticals‚ Inc. was a major manufacturer of prescription drugs for the medical and dental professions. It had a sales force of over 500 detailers‚ whose primary responsibility was calling regularly on hospital personnel‚ doctors‚ and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs. After having worked at Kramer for 12 years‚ Bob Marsh‚ a detailer of the company‚ was fired for unsatisfactory performance‚ poor attitude

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    THE MANAGER: OMNIPOTENT OR SYMBOLIC? How much affect does a manager inflict on an organization’s outcome? There exist two traditional views about this question. * OMNIPOTENT VEIW OF THE MANAGER: According to this view‚ the manager has the ultimate power. They are held responsible for the success or failures of the entire organization. * SYMBOLIC VEIW OF MANAGEMENT: As per this view‚ the outcomes of the organizations are basically influenced by the external factors‚ whereas the

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    manager

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    attract‚ retain and motivate high performing individuals‚ in order to fulfill its objective to make Factory A state-of-the-art factory. The process of introducing those changes is hampered by the flux in the Russian pay market and by the General Manager of Factory A‚ Wilton Winchester‚ who is rather short-sighted‚ uncooperative and is opposing the planned changes at the factory. Analysis Nadler and Tushman proposed four types of change situations: Tuning‚ Adaptation‚ Re-orientation‚ Re-creation

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    indicate that company is operating in moderate to high level of diversification. The acquisition of Alcon Inc. establishes a related link between Novartis prescription drug and Alcon’s eye care product. Even though‚ Novartis was already operating in eye contact lens through its Ciba contact lens brand‚ but only 60% of its total sales were coming from prescription drug business. That suggest only limited link exist between these two businesses. Being a fourth largest drug maker‚ Novartis also deals

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    market leader in performance‚ with twice the performance and half the cost of a similar NetApp system. Mark for Review (1) Points True (*) False Correct! 2. The ZFS Storage Appliance product family features ___ base platforms; ____. Mark for Review (1) Points 3‚ 7120‚ 7320‚ 7520 3‚ 7120‚ 7320‚ 7420 (*) 2‚ 7120‚ 7420 2‚ 7320‚ 7420 3‚ 7770‚ 7670‚ 7570 Sorry‚ that

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    Naming and Shaming Sex Offenders Define: The social issue naming and shaming sex offenders is the worst sex offenders being named and shamed on a website with their picture‚ name‚ address and date of birth on their profile. People can type in the suburb they live in and see what sex offenders live in their area. Argument #1 For: Sex offenders‚ even more so than other forms of crime‚ are prone to re-offending upon release from prison. Therefore‚ to protect society‚ they should be required to

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    Ethics in the Pharmaceutical Industry The pharmaceutical industry started in the middle Ages‚ 18th AD in Baghdad in 754 by an Arabian. Until the early 70’s the industry grew at a small pace. In the 1970’s business began to boom and competition began to upsurge. In the 1990’s these industries and companies became more aggressive with their marketing strategies. In ’97 the U.S. Food and Drug Administration brought new rules and regulations concerning the marketing area and it required companies to

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    The process of naming compounds allows chemists to communicate formulae in words rather than in chemical symbols. There are‚ however‚ a few rules about naming compounds which need to be known in order to write a formula in word form or translate a compound in word form into chemical symbols. Ionic compounds If the compound is ionic‚ then the name of the cation (usually metal) comes first‚ followed by the ’compound’ name of the anion. To find the compound name of an anion‚ replace the end of the

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