INTRODUCTION 1.0 BACKGROUND OF THE REPORT: The name of the topic is “Marketing of Pharmaceuticals product: A study on Beximco Pharmaceuticals Limited.” Medicine is directly related to human life and therefore‚ its manufacturers have immense social responsibility of providing safe and effective medicine‚ demanding uncompromising efforts‚ at all levels of its activities. Beximco pharmaceuticals Ltd the leading health care company in Bangladesh has been making every effort to ensure the effectiveness
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PRESENTATTION Some Definitions- Active Pharmaceutical Ingredient (API): A substance or compound that is intended to be used in the manufacture of a pharmaceutical product as a therapeutically active compound (ingredient) Enantiomers: cpds with same molecular formula as substance but differ in spatial arrangement of atoms and are non-superimpossable mirror images Polymorphism: Occurrence of different crystalline forms of the same substance Degradation product : Molecule resulting from chemical
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Supply and Demand Pharmaceutical Industry In today ’s society‚ a large percentage of the population requires prescription drugs to treat injury or illness. In some cases‚ the need for drugs may be short term and in other cases‚ the drugs may be required for the remainder of an individual ’s life. In all cases‚ prescription drugs are not free; the individual or his or her insurance company pays. The type of drug and available substitutions generally drive the costs. In this paper‚ I will summarize
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Ethical Dilemmas in Business Case 2: Kathryn McNeil (A) Charles Foley’s Ethical Dilemma At stake here are several conflicting values‚ the concern for a fellow human being‚ self-preservation‚ success of the company and the pressure to perform. As VP of the division‚ I am under scrutiny to deliver substantial results to my president‚ John Edmonds‚ to be seen as sensitive to my product managers needs. Lisa Walters‚ Kathryn’s supervisor‚ has pressed me for a resource action for boosting staff morale
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1. the target market for the business’s products or services‚ Target Market When an entrepreneur is considering a new business is the time to target a market and to learn everything possible about target market members. This part of branding strategy requires knowing demographic characteristics of target market members. Demographic characteristics can usually be determined through research‚ including brain-storming and researching literature on the Internet and at libraries. 2. the name of
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Semester 1 2009/2010 Tutorial Lecture 1 : Introduction to Engineering Management 09/09/09 1. Explain how’s Bloom’s Taxonomy can be used justify the perception that engineers are paid more than technicians. 2. What manager types and roles are best suited to middle managers? 3. Explain how engineers can be effective in the general management of a technically oriented organization. 4. What is the importance of forecasting in supply chain design‚ planning and operation? Lecture 2:
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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City of Embers By Jeanne DeParu My Reviews I thought the City of Embers was a good book. It was a race against time before the whole city will go black. In the beginning of the book it was boring but when Lina and Doon discovered that there was a way out of the city that’s when the story became exciting. I like when Lina and Doon switched jobs because they were better for the job the other one had. I like the science fiction part and that the book was set in the future. There was adventure
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CORPORATE SOCIAL PRACTICES IN BANGLADESH: A STUDY ON PHARMACEUTICAL SECTORS IN BANGLADESH. Report On CORPORATE SOCIAL PRACTICES IN BANGLADESH: A STUDY ON PHARMACEUTICAL SECTORS IN BANGLADESH. Course Code: BUS-498 Submitted to: Md. Jahirul Islam Lecturer‚ ASAUB Submitted by: Farhana Bhuiyan ID# 073-12-0020 BBA 3rd Batch‚ ASAUB [pic] ASA UNIVERSITY BANGLADESH December‚ 2011 Declaration of originality
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Black & Decker Corp.: Household Products Group‚ Brand Transition Case © The McGraw−Hill Companies‚ 2001 Harvard Business School 9-588-015 Rev. October 6‚ 1992 The Black & Decker Corporation Household Products Group: Brand Transition In April 1984‚ Black & Decker Corp. (B&D) acquired the Housewares Division of General Electric Co. (GE)‚ combining the GE small-appliance product line with its own household product line to form the Household Products Group. The terms of the acquisition
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