A Brand Manager’s Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of "open source branding‚" wherein consumers not only discuss and disseminate branded content‚ they also create it. by Carmen Nobel (19 Mar 2014 Research & Ideas) Thanks (or no thanks) to social media‚ brand managers have lost the power to control the perception of their products through carefully orchestrated
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IJRFM Volume 2‚ Issue 3 (March 2012) (ISSN 2231-5985) A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT ‚ SIVAKASI BLOCK ‚ TAMIL NADU V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran**** ABSTRACT Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services‚ including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced
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plays in creating brand identity & individuality. We will mention some major market factors that make technology companies invest in branding more than anytime before. We will also discuss how branding is essential for technology companies to differentiate their products from other companies that produce similar ones and also the role of branding in protecting the brands from piracy and steeling through out official and registered trademarks. The paper will also discuss the brand positioning strategy
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PHARMACEUTIC ALS INDUSTRY ANALYSIS GROUP MEMBERS: MANVI KARTHIKEYA VAMSI VINOD INDUSTRY ANALYSIS The Indian Pharmaceutical industry today is in the front rank of India’s science based industries with wide range capabilities in the complex field of drugs and technology. MARKET SIZE It ranks 4th in the world pertaining to the Volume of sales. Estimated worth of Indian Pharmaceuticals Industry is US$ 6 billion Almost 70% of domestic demand for bulk drugs is catered by Indian Pharma Industry
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1.Intro: A pharmaceutical drug (medicine or medication and officially medicinal product) is any chemical substance formulated or compounded as single active ingredient or in combination of other pharmacologically active substance‚ it may be in a separate but packed in a single unit pack as combination product intended for internal‚ or external or for use in the medical diagnosis‚ cure‚ treatment‚ or prevention of disease. 2. History: The development of small molecule therapeutic agents for
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environment‚ extending its shelf life. The whole manufacturing process deals with the following steps:- 1. Lab testing of pharmaceutical ingredients 2. Manufacturing of tablets (Granulation and Compression) 3. Coating of Tablets 4. Lab testing of tablets 5. Packaging and Sealing Lab Testing of Raw-Materials (pharmaceutical ingredients) The tests and assays described are the official methods upon which the standards of Pharmacopoeia are based. Alternative
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IONIC COMPOUNDS In chemistry‚ an ionic compound is a chemical compound in which ions are held together in a lattice structure by ionic bonds. Usually‚ the positively charged portion consists of metal cations and the negatively charged portion is an anion or polyatomic ion. Ions in ionic compounds are held together by the electrostatic forcesbetween oppositely charged bodies. Ionic compounds have high melting and boiling points‚ and they are hard and very brittle. Ions can be single atoms‚ as the sodium and chlorine in
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Johnson & Johnson in 1886. Johnson & Johnson (J&J) is a global American pharmaceutical‚ medical device and consumer packaged goods manufacturer. The corporation’s headquarters is located in New Brunswick‚ New Jersey. Johnson & Johnson‚ together with its specific divisions‚ engages in the research and development‚ manufacture‚ and sale of various products in the health care field worldwide. Its Consumer segment offers products for use in the baby care‚ skin care‚ oral care‚ wound care‚ and women’s
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Rules for Naming and Writing Compounds I. Ionic Bonds • bonding between a metal and non-metal or the bond between a positive ion and a negative ion forming a binary compound. • end in the suffix "ide" • Or bonding between a metal and a complex ion. Steps in writing formulas: • • • • Use a periodic table of elements and of ions. Write the symbol and charge of the cation first (positive ion) Write the symbol and charge of the anion next (negative ion) Use criss-cross rule to balance for an electrically
Free Ion Sodium chloride Chlorine
Case Analysis THE VICE PRESIDENT‚ THE PRODUCT MANAGER AND THE MISUNDERSTANDING Point of View: Glenda V. Nano MM/HRM Problem Situation: The performance of the new assistant product manager will be affected because of the vice president and the product manager misunderstanding. The San Miguel Corporation has a meeting for planning marketing strategies. It was participated by product managers and other staff. After the meeting began‚ Butch Abelos the vice president and the presiding officer
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