Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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No. 1. January 2012. Pp. 54 - 73 Predicting Brand Loyalty and Product Involvement Behavior of Indian Teenagers Incorporating the Moderating Effect of Brand Influence Score. *Debasis Bhattacharya‚ ** Dipak Saha and ***Shuvendu Dey Creating and maintaining strong brand and a band wagon of loyal customers have become increasingly difficult in today’s competitive environment due to proliferation of numerous brands in a generic product category. Brand loyalty has been shown to be associated with higher
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The Brand Marketing of Halal Products: The Way Forward Patrick Low Kim Cheng* A timely paper‚ through literature review and research method of interviewing 34 respondents‚ the author examines the brand marketing strategies—applying 4Ps (Price‚ Product‚ Promotion and Place) and other strategic options—of Halal products with reference to Halal companies in Brunei Darussalam‚ marketing their Halal products to the region‚ if not to the world. Introduction Islamic branding is taking a centerpiece
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Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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Hult MBA Ethics and Sustainability Individual Assignment Instruction on Dilemma analysis prof. Ronald Jeurissen ronald.jeurissen@hult.edu For this individual assignment we ask you to desscribe and analyse an ethical in a business context. It can either be a dilemma that you have encountered yourself‚ or a dilemma taken from an interview with a practitioner about the way he/she deals with dilemma’s in his or her work experience. Interviews can be done face to face or through a communications
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Reading Report The Puritan Dilemma Author: Edmund S. Morgan New York 1999 I. Subject. This book is a short biography about John Winthrop. In this book Morgan outlines how Winthrop struggled with the dilemma‚ first internally‚ as he dealt with the question of whether traveling to the New World represented a selfish form of separatism‚ the desire to separate himself from an impure England‚ or whether‚ as he eventually determined‚ it offered a unique opportunity to set an example for all men
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THE ROLE OF A MANAGER What is a manager? According to the oxford dictionary a manager is ‘a person responsible for controlling or administering an organization or group of staff’ but is that really what a manager is? (Oxford dictionaries 2011)This is because they are many different types of managers‚ as well as different roles each type of manager will have to perform‚ in order to be efficient and achieve their desired results. Also there are managers who must possess certain character traits
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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