What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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ASSIGNMENT SPECIAL PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing
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Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution Format 19 Figure 6: Graph of Sales based On Distribution Format 19 5. FUTURE PLANS & ANALYSIS :- 20 Figure 7 : INDIA v/S GLOBAL MARKET 21 6. REFERENCES
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In my life I have pondered over many ethical dilemmas‚ but I have found that I have a difficulty thinking deeply on these topics by myself. My answers are simple‚ but by themselves do not justify what they signify or how I came to them‚ only the end result. What I have found is that no matter what you believe in‚ whether or not it is true to yourself or others‚ you think with your actions. I am a reserved individual in that fact that I consider the beliefs and actions of others to be separate and
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Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
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The ethical dilemma in this case is one that Daniel Potter is faced with. Daniel is a staff accountant at a Big Eight accounting firm‚ Baker Greenleaf. He was given the duty of performing an audit on a wholly-owned real estate subsidiary (Sub) of a long-standing and important client of his firm. Oliver Freeman is Daniel’s project manager. Oliver is the one that gave Daniel the task of performing the audit‚ and he is expecting a clean opinion from Daniel on the analysis of the Sub in
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Business Ethics Assignment 1 Ali Tamimi 92200049 1. What is Ed’s ethical dilemma ? I Believe the definition of ethical is related to our behaviour and the decisions we make and if they are considered right or wrong by society. I am sure there are times when a situation may be perfectly legal but we may not think it is okay. Keeping this in mind‚ Ed’s ethical issues include thoroughly paying procurement people out for dinner from the firms money and paying for golf games‚ although it
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Brand Admiration Project (ZARA) 9.19.12 So what is Zara? Many people have probably never heard of the clothing/fashion brand named Zara. Even if you have heard of Zara‚ the chances of you seeing Zara on any poster or television advertisements is very slim. In fact the Spanish clothing retailer has a very unusual marketing strategy. Zara has a “zero advertising policy.” With almost no money going into advertisement‚ how is Zara able to compete with competitors? Unlike competitors‚ Zara
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The Modern Manager The classic management approach mostly involves the meeting of needs and wants between the people working and the consumers. This is the management that is common for the people to do physical labor. In this way‚ the classic manager is responsible mostly in making these needs and wants of the people. He also has the authority over someone to meet his purpose as a manager. During this time‚ there is no clear distinction between a manager and a leader; wherein sometimes these
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established a company called Generoso Pharmaceuticals and Chemicals or GPC with Elizabeth a business associate‚ Rafael Buenaventura who was a salesman like David. The team set up shop at the Generoso residence in Tarlac. II. VIEWPOINT The Generoso pharmaceuticals and Chemicals Inc. is an industry where selling the Medicine and Drugs etc. that owned by David with Elizabeth and Rafael. The problems of this industry are how to make compete to the other Pharmaceuticals industry‚ because those days
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