about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers of buses and trucks. The company was established
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EXECUTIVE SUMMARY CSL is founded by Dato Dr. Eric Chuah in 1999. CSL stands for Commitment‚ Service and Loyalty. They show commitment to their customer‚ and take care of the service and after sales of the customers. Therefore‚ customers will stay loyal to the brand. It is one of the leading consumer electronics product brand in Malaysia. CSL launched its first mobile phone in 2006. Now‚ CSL is recognized by international research company GfK as the no. 1 local brand and ranked 3rd in the mobile
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Big Data will Impact Sales and Marketing? By‚ Ashwani Singh NMIMS-PGDM Batch(2013-15) “Customer is King” is the fundamental apostle of marketing and sales function in any given business organization. Marketing & sales are always based on some basic principles: understanding customers‚ designing products and services according to the customer needs‚ delivering the quality product and building trust. From the very early stages the basic concept of marketing remained the same i.e. all
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HBS Project: Blackstone and the Sale of Citigroup’s Loan Portfolio Banaphol Ariyasantichai‚ Ryan Stankiewicz‚ James Freisinger‚ Brian James Financial Markets and Institutions (F517) Professor Xing Lu‚ Ph.D. April 23‚ 2015 Blackstone and The Sale of Citigroup’s Loan Portfolio In the second half of 2007‚ the banking industry and financial market showed signs of considerable stress by raising the default rate of mortgage and the decline in the value of residential mortgage-backed
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David tang‚ a businessman of Hong Kong. David opened up this new brand to give a new statement to the Chinese fashion and in fact the Chinese fashion got a vast change with the launch of Shanghai Tang. Previously old traditional Hanfu had lots of influence on the dresses of Shanghai Tang. However‚ now it becomes more global. Though started in Hong Cong‚ now it has got several stores allover the world. Some of the cities having Shanghai Tang stores are Dubai‚ London‚ Paris‚ Las Vegas‚ Tokyo‚ Madrid
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What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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Segment 1: Segment one’s company is Uncharted Supply company introducing the product SEVENTY2. SEVENTY2 is a backpack that has the essential tools and things needed when being involved with an emergency situation such as an earthquake. The backpack consisted of 35 tools to help survive the most crucial hours after an emergency which they mentioned was the first 72 hours. The bag has how to use each item when to use it and it is color coordinated. They pitched that it would help people in difficult
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management departments that how they can improve their operational‚ Sales and Marketing efforts to increase the sales‚ how information systems can be improved and how its Human Resource Department will become more efficient and how legal department will perform better. Improvement in Sales and Marketing Department By looking at Riordan sales and marketing department‚ I noticed that Riordan need many improvements to increase sales. As the world growing fast‚ customers expect high level of service
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The Greatest Generation Since our inception Americans have created labels for everything‚ from presidents to generations‚ however these labels are often mistaken and obstructed by ignorance and propaganda. A generation not be judged on shouldonly by what they have experienced but by what they leave behind them. So what did the greatest generation leave us after the war? The 1940’s generation left the United States technologically advanced‚ however no matter how advanced the country had
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Cultural Environment Entry mode The number of passenger car in Hungary is 305 per 1000 people according to the European Automobile manufacturers association. The estimated car sales in Hungary is 3 Million and from the sales figures it would take 60 years for all cars in Hungary to be exchanged for a new one. As per PWC report it shows that majority of Car dealers in Hungary are Family businesses that are usually associated with 1 national distributor
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