utilitarian ethics on the so-called “greatest happiness principle‚” an idea originally enunciated by Frances Hutcheson (16941746)‚ one of the founders of the Scottish Enlightenment. Put simply‚ Bentham believed that the goal of ethics was to promote “the greatest happiness of the greatest number.” Interestingly enough‚ Bentham went on to say that happiness consists in experiencing more pleasures than pains. That is‚ Bentham connects the welfare of the greatest number to a hedonistic view that
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McCarthy’s four Ps classifications have been widely implemented in commercial business for decades ( Walter. W& Bulte.C‚ 1992). Marketing mix is one of the most significant tactics‚ which can be used to control the market by companies to satisfy consumers’ demands and influence them to purchase their products. Marketing mix has developed into seven Ps from producer-oriented views to customer views. This paper will only discuss the implication for four Ps in international market. In order to fulfil
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be free or should you have to pay for them? It’s an overgeneralization‚ but witchcraft involves a lot of the use of natural herbs and other natural things to heal. "No Witchcraft for Sale" also deals with different races and social classes. [Summary of the text: "No Witchcraft for Sale" is set in Rhodesia/Zimbabwe. Gideon is a native who works as a cook in the home of the Farquars‚ white farm owners. One day he saves their child‚ Teddy‚ from a snake bite that would have caused blindness. A white
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Sales and purchase: The terms ¨sales order¨ and ¨purchase order¨ are not interchangeable‚ they are two very different documents. A sales order‚ abbreviated in business as SO‚ comes from a business to a customer. By comparison‚ a purchase order comes from a business to a vendor. Both are fulfillment methods‚ the sales order representing outside sales‚ and the purchase order representing internal corporate goods or service requests. Sales orders and purchase orders are tools for tracking business
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THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
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-Sex Sales- In the American culture today‚ sex seems to be a very big‚ controversial thing in advertising. In almost every television ad or magazine ad‚ there’s a reference to sex. Sex seems to attract many consumers in America to buy products such as fragrances‚ clothes‚ tools‚ and pretty much any other products used in America today. This shows that many Americans respond very well to ads that contain sexual references. In Britney Spear’s new fragrance commercial‚ it shows her and a guy
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PATRICIA ALCARAZ‚ assisted by GLORIA F. NOEL as attorney-in-fact‚ respondents. The petition before us has its roots in a complaint for specific performance to compel herein petitioners (except the last named‚ Catalina Balais Mabanag) to consummate the sale of a parcel of land with its improvements located along Roosevelt Avenue in Quezon City entered into by the parties sometime in January 1985 for the price of P1‚240‚000.00.The undisputed facts of the case were summarized by respondent court in this
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consumer makes purchases for his or her own use or purpose. A professional buyer makes bulk purchases on behalf of a retailer or wholesaler. A media buyer purchases media space or time for an advertiser. Factors That Influence Consumer Purchasing Decisions Factors that influence consumer purchasing decisions are price‚ income‚ credit facilities‚ reference groups‚ and need satisfaction‚ (uPublish.info‚ 2005-2012). I believe a factor that is most important is the ‘needs satisfaction.’ According to
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PUPPIES FOR SALE A store owner was tacking a sign above his door that read “Puppies For Sale.” Signs like that have a way of attracting small children‚ and sure enough‚ a little boy appeared under the store owner’s sign. “How much are you going to sell the puppies for?” he asked. The store owner replied‚ “Anywhere from $30 to $50.” The little boy reached in his pocket and pulled out some change. “I have $2.37‚” he said. “Can I please look at them?” The store owner smiled and whistled and out of
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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