private car access. ELEVATOR PITCH (5) Who we are: Robin Chase Antje Danielson CEO and cofounder VP of environmental affairs and strategy and cofounder • MBA at MIT and substantial business experience • House-mother • Ph.D. geochemist who supervised undergraduate energ y policy research at Harvard • House-mother Our mission: Our goal is to provide reliable and convenient access to on-demand transportation‚ complementary to other means of transport. ELEVATOR PITCH (6) Financial plan:
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INTRODUCTION MEM Company‚ Inc.‚ started up in 1883 by Mark Edward Mayer‚ produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis‚ our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton’s Blue Stratos which has a $12 million marketing budget with a fresh slogan‚ ’Unleash the Spirit’‚ which we believe will differentiate Blue
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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Way 1: In this design for living the individual actively participates in the social life of the community‚ not primarily to change it but to understand‚ appreciate‚ and preserve the best that man has attained. In this life style‚ excessive desires are avoided and moderation is sought. One wants the good things of life‚ but in an orderly way. Life is to have clarity‚ balance‚ refinement‚ and control. Vulgarity‚ great enthusiasm‚ irrational behavior‚ impatience‚ indulgence are to be avoided.
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Harvard Case Review and Analysis 1. Jeff Immelt’s strategies for GE were solid in a theoretical sense. The company should have been delivering above-average returns and seen all the positives that he preached about it. The reason this did not happen and they faced some humiliation in 2008 until 2010 were due to GE Capital. Immelt thought that they were diversified enough to survive the economic downturn. However this proved to be wrong. In an interview for BusinessWeek magazine David Magee
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Harvard Case Study Analysis What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin‚ from Greek‚ from analyein to dissolve (from ana- + lyein to loosen‚ dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel‚ an organization‚ a race) made in order to understand its nature or to determine its essential features : a thorough study
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Harvard Business Case Cabo San Viejo: Rewarding Loyalty 1. What are the characteristics of Cabo San Viejo‘s customer base? In general the customer base in summer differs slightly from the one rest of the year due to reductions in price to maintain optimum occupancy levels. 70% to 80% of the guest are female‚ affluent and middle-aged. 82% of the guests base have a household income of over $150K‚ however‚ in winter the percentage of guests with HHI > 150K drops to 59%. Palm Springs summer
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Background John Amasi is the Director of Production and Engineering at RL Wolfe‚ “a $350M privately held plastic pipe manufacturer headquartered in Houston‚ Texas” (Gavin & Collins‚ 2009). John is Director of two companies soon to be three and is looking to implement Self-Directed Teams‚ (SDTs) into RL Wolfe’s third company which will be called Corpus Christy. RL Wolfe’s other two companies are unionized and are facing many issues. Amasi has done much research and has learned that Self-Directed Teams
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Nectar in a Sieve Nectar in Sieve is a novel written by Kamala Markandaya. Kamala hails from Mysore‚ India‚ and was an Indian novelist. She was a graduate of Madras University. After the declaration of India’s independence‚ she made the move to Britain. Nectar in Sieve was her first published novel and was a best seller. Nectar in Sieve is biased on Rukmani‚ a woman from a village in India that has to deal with many different struggles throughout her life. She is forced to marry young because
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want to succeed. The spirit of the leader is one that has hope‚ courage‚ unity‚ and also humility. A leader must believe in his/her ability to make changes for the better‚ but not to the point wherein they are full of pride. “Work without Hope draws nectar in a sieve‚ And Hope without an object cannot live.” (Samuel Taylor Coleridge). Work toward a goal will not succeed without
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