The Growth of Social Web Milton Morris INF103 Instructor Andrea M. Weatherhead March 30‚ 2013 The Growth of Social Web I. Using social web puts your privacy at risk a. Once information is posted on social sites it is no longer solely yours b. Sites we use have more rights to out information than we do c. “The Internet as a contemporary data highway on which the global information society is built‚ is known for many security risks……In this way‚ individual privacy
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Web Architecture P1 ISP (Internet Service Provider) An ISP or Internet Service Provider is an organisation that provides internet access; by directly connecting clients to the internet using copper wires‚ wireless or fibre optic connection. WHS (Web Hosting Services) It’s an internet hosting type which allows individuals and organisations to make their website accessible through the World Wide Web. In another word‚ the web host are these companies that provide space on a server owned or leased
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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Exploring the Social Web INF 103 Instructor May 21‚ 2013 Exploring the Social Web Introduction The way we communicate‚ socialize‚ and share information is vastly different today than it was years ago. We utilize computers‚ phones‚ tablets‚ and other electronic devices to access the internet‚ where we can do a multitude of different things. As will be demonstrated‚ the advent of the social web has changed our culture today and going forward. The social web has become a platform to
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Maps and Charts That Will Surprise You”‚ the author‚ Ezra Klein‚ writes‚”These 22 charts and maps were‚ at least for me‚ in that category: all of them told me something I found surprising.”(Klein). Personally‚ the chart that left me flabbergasted‚ was the one about Africa being large. The map demonstrated that Africa was considerably more vast than I had foreseen. Furthermore‚ the chart entitled‚”Switzerland is the best place to be born”(Klein)‚ was a shocking revelation to me. In summary‚ the chart
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Chapter 1: Introduction 1.1 Introduction: Web based learning system Web-based learning system is gaining popularity in education field for the twenty-first century. It has been widely developed and adopted in most of the university. The learning system is not limited by time or place. Thus it can provide students with a learning environment that is more flexible and convenient. It also helps students to learn efficiently‚ develop their professional expertise quickly‚ and advance professionally
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