BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Web Usage Mining: A Survey on Pattern Extraction from Web Logs Web Usage Mining: A Survey on Pattern Extraction from Web Logs S. K. Pani‚ ‚ 2L. Panigrahy‚ 2V.H.Sankar‚ 3Bikram Keshari Ratha‚ 2A.K.Mandal‚ 2S.K.Padhi 1 P.G. Department Of Computer Science‚ RCMA; Bhubaneswar‚ Orissa‚ India 2 Department of Computer Science and Engineering; Konark Institute of Science and Technology; Bhubaneswar‚ Orissa‚ India 3 P.G. Department Of Computer Science‚ Utkal University‚Bhubaneswar‚ Orissa‚ India E-mail:
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2.0 Introduction Web 2.0 is second generation web designed that include features such as information sharing‚ relationship‚ communication and interoperability (Tripathi and Kumar‚ 2010). It is known as dynamic web and two way communication. The Web 2.0 provides services such as social networking‚ video and photo sharing‚ blogging‚ microblogging‚ social bookmaking‚ wikis and resources organising. Besides‚ the Web 2.0 tools function to promote‚ services‚ share information and communication with
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Advantages of having a web hosting company forum Advantages for the web host and clients * Staff can post announcements in the forum‚ such about outages‚ which clients can read even if their email isn’t working (as long as the forum isn’t on the same server as clients’ sites). * Clients can help each other with questions about hosting (e.g.‚ about email setup or problems) and save your support staff time. * Clients can help each other with web development questions and provide feedback
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STUDY ON THE IMPORTANCE‚ROLE‚CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by:
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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What is web page? Web pages are what make up the World Wide Web. These documents are written in HTML (hypertext markup language) and are translated by your Web browser. Web pages can either be static or dynamic. Static pages show the same content each time they are viewed. Dynamic pages have content that can change each time they are accessed. These pages are typically written in scripting languages such as PHP‚ Perl‚ ASP‚ or JSP. The scripts in the pages run functions on the server that return
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications
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Food Web My food web consists many things that the web can be endless. To make things short I will I will explain a part of it. In my food web there is plankton‚ trout‚ a mayfly‚ dragonfly‚ a frog‚ salamander‚ a snake‚ a bald eagle‚ and me. In this web the plankton is eaten by the trout‚ dragonfly‚ and mayfly. The mayfly is eaten by the trout‚ salamander‚ and frog. The dragon fly is eaten by the trout‚ frog‚ and salamander. The frog is then eaten by the snake. The salamander is eaten by
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