CONCLUSION 31 RECOMMENDATIONS 31 BIBLOGRAPHY 33 APPENDIX 35 Skills and Learning Statement 38 Meetings with my Mentor: 38 Answering my research questions 44 Demonstration of interpersonal and communication skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚
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Tema 1Definition of marketing In classical terms marketing is defined as the performance of nusiness activities that direct the flow of goods and services from producer to consumer and users. The classical definition of marketing is oriented to physical movement of goods and services‚that’s why it has several weaknesses. Disadvantages: 1.the role of physical distribution and market channel is overvalued 2.Government and non-profit organizations are not included in this definition. 3.strong
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Executive Summary Marketing is one of the most interesting and challenging subject to be studied. In either undergraduate or graduate degree‚ it does make any difference. Likewise‚ in this paper a subject of being market orientation is being discussed. According to many experts and studies‚ there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However‚ there are still basic criterions
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This essay will look into sexual orientation. This essay will identify and define sexual orientation focusing on homosexuality. It will further provide an overview of homosexuality and a summary. I will discuss my initial opinions‚ attitudes‚ biases and assumptions about sexual orientation and demonstrate how my awareness of this element of diversity increased throughout the module. I will further address how this awareness will impact my ability to counsel more competently‚ followed by a conclusion
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a) A company is interested in providing a new benefit to its employees to encourage them to utilize public transportation. To study the potential of providing this benefit‚ the company would like to do a survey of the workers at a company to gather information on why do or do not use public transportation for commuting to work. The company is about 25‚000 people in areas where public transportation is available. You also want to find out the reasons why their choice is what it is. In this case
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Introduction to Marketing Research Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: "Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through
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conductors will balance this magnetic influence‚ producing a measurable voltage between the two sides of the conductor. This presence of measurable transverse voltage is the Hall Effect. The Hall effect was discovered in 1879 by Edwin Herbert Hall while working on his doctoral degree at the Johns Hopkins University. The Hall effect is due to the nature of current in a conductor. Current consists of the movement of many small carriers(electrons‚ holes or both). Moving charges experience the Lorentz
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1. What is the construct that GE is trying to measure? GE Company is trying to use Net promoter score (NPS) to measure customer loyalty. According to Bhote (2000)‚ customer loyalty indicates customers are delighted with a company’s products or services and turn into enthusiastic world-of-mouth advertisers. In general‚ customer loyalty can be expressed in different aspects. Here GE’s primary focus is on recommendation. Through measuring this construct‚ GE is able to know whether the clients would
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Marketing Research Proposal Prepared for Jamie’s Italian – The Restaurants s1161122 s1228733 s1227536 s1254891 Word Count: 3246 Table of Contents Executive Summary 1 Background 2 Jamie’s Italian – The Restaurants 2 Industry Overview 3 Objectives 3 Research Questions 4 Approaches and Methods 6 Desk Research 6 Primary Research 7 Data Analysis 11 Reporting and Presentation Procedures 11 Timing 11 Budget 12 Quality Control 12 Management of the Process 12 Ethical
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Global Orientation Global marketing has the potential to bring a company to its proverbial next level. In order to understand how to thrive in global marketing one must first understand the conditions leading to the development and sustainment of global market. The need and environment for a global market stemmed from a number of factors. One factor is the rapid technological advances in equipment‚ communications‚ and transportation‚ which are all major drivers of both the ability and the desire
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