SCHOOL OF BUSINESS AND ECONOMICS UNIVERSITI MALAYSIA SABAH BZ8007 RESEARCH Venue: MBA Seminar Room Lecture day and time: Monday (7p.m. – 10p.m) Email: aharun@ums.edu.my 1. Name of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the
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Marketing Case Study: The Marketing Mix of Nike‚ Inc. BADM 370 15 April 2013 Executive Summary Nike‚ Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable‚ quality athletic footwear‚ Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today‚ Nike has reached annual sales
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THE EDICTS OF CANDLER HALL By Dr. Markus M. L. Crepaz 1) PUZZLE: This is a tough one. Your research must have a puzzle‚ if not‚ why do the research? If theory and praxis diverge‚ that is a puzzle; contested theories represent a puzzle; inconsistent empirical findings are a puzzle; etc. 2) RESEARCH QUESTION: At some point you should clearly state in the form of a question the objective of your research. 3) LITERATURE REVIEW: Here you are taking stock – what is it that others have written
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1: QUESTIONNAIRE 1 1 QUESTIONNAIRE TO MEASURE THE LEVEL OF MARKET ORIENTATION OF A FIRM The content of this supplementary note links with the following chapters: 1 (page 25)‚ 2 (page 41)‚ 18 (page 429) How to fill in the questionnaire In the box to the right of each statement‚ rate the firm using a scale of 0 to 10. The rating scale has 11 positions (see below): a score of 0/10 means that you‚ personally‚ totally disagree with this description; a score of 10/10 means that you fully agree
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Exploratory Research Researchers employ exploratory research when little is known about the topic and previous theories or ideas do not apply. For example‚ if you wanted to study how to get students to use the computer lab in a college environment‚ you might first have to do exploratory research to figure out which students might need the lab and what appeals to this demographic. Exploratory research clarifies problems‚ gathers data and creates initial hypothesis and theories about subjects. The
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cMarketing Research Report KFC Pakistan Prepared for: KFC Pakistan (Lahore) Table of Contents History 3 Business objectives 3 Research objectives 3 Research design 4 Methodology 4 Scope of study 4 Respondent profile 5 Executive summary 6 Qualitative study 6 Quantitative study 7 Findings 8 Appendix 9 History With over 60 outlets in 18 major cities‚ and local monthly procurements exceeding Rs 35 million‚ there is no doubt that KFC is a major player in the fast
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The LGBT population in the workplace is growing and the percentage shows from research in the journal article Sexual Orientation Discrimination in the Workplace: A Systematic Review of Literature “the ratio of GLBT employees to the entire workforce is between 3% and 12% in the US. Between 5% and 7% of the total UK population is GLB (Colgan‚ Creegan‚ McKearney
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Describe the FIVE (5) marketing management orientations and explain marketing management in today’s terms. The 5 marketing management orientations are production concept‚ product concept‚ sales concept‚ marketing concept and social marketing concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence‚ management would focus more on production efficiency and distribution of the product. This concept is useful when the
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Marketing Research Proposal Fair & Lovely Max Fairness- for Men Research Background The concept of fairness has changed over the period of a decade‚ aspiration for a fair look is now not limited to women only but Unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. It contains VitaMAX Complex and UV Filters work intensively on male skin and help to give: Max Sun
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“The Georgia Progressive Hall of Fame” There are many reasons why Woodrow Wilson‚ Oliver Wendell Holmes‚ Jr.‚ and Henry Grady should become nominated to be charter members of the Progressive Hall of Fame. A Progressive is a person who favors a wide range of reforms including economic‚ social‚ political and moral. All of these gentleman have incorporated honor and justice into the tasks they have completed throughout there lives‚ each resembling the advancement and reorganization of the
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