THE LANGUAGE OF ADVERTISING *Lakshmanan.M.P “There are four ways‚ and only four ways‚ in which we have contact with the world. We are evaluated and classified by these four contacts: what we do‚ how we look‚ what we say‚ and how we say it.” -Dale Carnegie Abstract We are living in an era of information explosion in which advertising seems to be an indispensable building block of the media.
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LANGUAGE AND STYLE In any language‚ different styles are appropriate in different situations: written x spoken formal - - - informal technical language (jargon) - - - slang Principles of English written style: Choose the suitable completions of the sentence: The more formal the language is‚ 1. the more it will use inanimate nouns as subjects of a sentence. 2. the more it will use verb structures (where choice is possible) 3. the less it will use passive structures 4. the more it is likely
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The power of language Com200 Professor Mary Dawson January 14‚ 2013 After reading the article “Shared Styles Herald New and Lasting Romance “ by Bruce Bower It made me think twice about my own relationships and the communication that happens between me and another person; I took the Language Style Matching assessment to see how well me and another person were in synch with one and another. According to the LSM score it gives you a sense of how similar two people’s uses of words
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Figurative Language Definitions Alliteration Alliteration is the repetition of a single letter in the alphabet (as in "Peter Piper picked a peck of pickle peppers.") or a combination of letters (as in "She sells seashells by the seashore."). It’s just about the easiest form of repetition a poet can use. Metaphor A metaphor compares two unlike things. "My baby sister’s a doll‚" you might say‚ compares your sister’s size and sweetness to that of the perfection of a doll. At another time you might
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am writing this letter to complain about the episode 3 from the Season 13 of Modern Family where the small girl Lilly uses the f-word over and over again. This is unacceptable and inappropriate! I as a parent don’t want my child to hear the vulgar language on TV. TV programs have a special kind of effect on the children. This is so because they find the TV actors to be their role models. They want to wear the same clothes‚ act the same way and even talk the same way – basically live up to them. That’s
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POLITICAL LANGUAGE Language is the life blood of politics. Political power struggles‚ and the legitimisation of political policies and authorities occurs primarily through discourse and verbal representations. Power can either be exercised through coercion or what US commentator Walter Lippman termed in the 1930s the manufacture of consent. Largely unable‚ and hopefully unwilling‚ to coerce; political authorities in so called democratic polities often need to manufacture consent in order to
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An Education in Language by R. RODRIGUEZ Born in 1944 in San Francisco‚ California‚ Richard Rodriguez grew up in a home in which Spanish was the first language; consequently‚ like millions of Americans he learned English as his second language. As a child‚ Rodriguez experienced an oftimes painful struggle to master English‚ which he calls his “public” language. As an adult‚ he attended Stanford University in California and Columbia University in New York‚ following which he did graduate work at the
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08/10/13 The power of language Have you ever been in a foreign country‚ where you didn’t speak the native language? How were you treated? How did you communicate? What if this foreign country was right here in the United States? At what point do we as a country‚ America‚ accept all the languages spoken here as equally important? Then of course there is the discussion about the quality of English that is spoken. Do you
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Language Precis Words with Built-in Judgments S. I. Hayawaka and Alan R. Hayawaka’s article‚ “Words with Built-in Judgments”‚ asserts that prejudice is predominantly seen in language through specific word choices we make. Both Hayawakas point out that people use words such as “Hispanic” and “developmentally disabled” to avoid insulting a specific group of people‚ as well as other examples‚ in order to prove that people watch how they speak every day. Given the extensive factual information‚ it is
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The Abstract: This paper will be dealing with the use of Violence and its legitimization through manipulation of language by the state in dealing with “the other”. In an attempt to investigate the role played by the state‚ which monopolizes the use of violence for the sake of civilizing its people‚ inspired by a documentary titled “where in the World is Osama Bin Laden?”‚ this paper tries to go beyond spoken and written words to reach a better understanding of this role. It starts by defining
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