Marketing Project on Re-launch Strategy of Cadbury’s Picnic Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research‚ Mumbai Mumbai University 1 EXECUTIVE SUMMARY “A Study of Indian Chocolate Industry & Re-Launch Strategy for Cadbury’s Picnic in India” is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA‚ which enlightens us about the size & status of chocolate industry in
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Small and Medium Enterprises in Logistics Management. A PROJECT REPORT Under the guidance of Mr. Shriram Viswanathan Submitted by Binu Malhotra (Registration # 571012236) in partial fulfillment o f the requirement for the award of the degree Of MBA IN OPERATIONS MANAGEMENT September 2012 ACKNOWLEDGEMENT I take this opportunity to express my sincere gratitude towards the pillars of successful completion of this study on “Small and Medium Enterprises
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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GODREJ & BOYCE (Parent Company) HISTORY: One of the largest privately-held diversified industrial corporations in India‚ the Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order‚ and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir’s dream forward‚ leading Godrej towards becoming a vibrant
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1. Introduction This chapter deals with overview‚ objectives‚ methodology‚ sampling plan and limitations of the study. 1. . Overview of the study Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status‚ it is traded globally and very small quantity is traded within the country. The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of
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(TO BE PUBLISHED IN THE EMPLOYMENT NEWS/ROZGAR SAMACHAR DATED 19.01.2013 ) STAFF SELECTION COMMISSION Date of Exam: 14.04.2013 & 21.04.2013 15.02.2013 Closing Date : NOTICE COMBINED GRADUATE LEVEL EXAMINATION‚ 2013 IMPORTANT INSTRUCTIONS TO CANDIDATES 1 Commission will be holding Combined Graduate Level Examination‚2013 for recruitment to different posts for which Graduation from a recognized University is the minimum Educational Qualification. The Examination will comprise of two Tiers
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E – COMMERCE [pic] [pic] [pic] E - MARKETING |SL. NO. |INDEX | |1. |MEANING | |2. |OBJECTIVES
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Competency Based Curriculum National Vocational Education Qualification Framework Sector: Organized Retailing NVEQ Level 3 – Retail Marketing PSS Central Institute of Vocational Education‚ Bhopal (a constituent unit of NCERT‚ an autonomous organization under Ministry of Human Resource Development‚ Government of India) Copyright All rights reserved. All copyright of this competency based curriculum is solely and exclusively owned by PSSCIVE. Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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Store Wars – Will Unorgainsed Retail‚ retain their leadership or will Organised Retail have the last laugh. 1. Background and history of retail in India 2. Omnipresent web of Kirana stores in India 3. Legendary unorganised retail shops 4. Origin of Organised retail in India 5. Blitzkrieg growth of Organised retail in India 6. Chink in the kiranas armour (People had another choice‚ increase in market share of organised retail and slight decrease in the growth of kiranas) 7. Ammunition and
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