Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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Kennedy. Prior to the founding of Grace‚ Kennedy‚ these two gentlemen worked for Grace Limited‚ a wholly owned subsidiary of W.R. Grace & Company of New York City‚ New York. In the United States a brief post-war economic boom which lasted from 1918 until the summer of 1921 was followed by an equally brief but sharp recession. Insolvencies tripled between 1919 and 1921. W.R. Grace and Co. of New York felt the pressure and decided to divest its Jamaican branch. Dr. John Grace realized that Grace Limited
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NAME – KUNTAL BOSE DEPARTMENT – PGDM ROLL – PGDM/10/013 ASSIGNMENT – A BRIEF HISTORY OF THE DEVELOPMENT OF ADVERTISING DEFINITION - Advertising is a process‚ not a medium in its own right‚ although it uses different media forms to communicate. Advertising‚ in its simplest form‚ is the way in which the vendor or manufacturer of a product communicates with consumers via a medium‚ or many different media. HISTORY Egyptians
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Computer Information System Brief ACC/542 June 17‚ 2013 Computer Information System Brief Kudler Fine Foods is a locally owned upscale specialty food store located in San Diego that offers fresh produce‚ fresh meat and seafood‚ wines from around the world‚ bakery and pastry products‚ cheese and dairy products‚ condiment‚ packaged foods‚ and numerous special gourmet items. Founded in 1998 by Kathy Kudler the store has grown quickly and has led to three store locations in Encinitas‚ Del Mar
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Charity advertising brief Dear Deborah‚ Many thanks for your recent letter concerning the advertising campaign that you wish us to design for you. We understand that the new campaign will be associated with these areas: abuse through prostitution; domestic violence; parental neglect; drug and alcohol misuse and teenage pregnancy. We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to
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A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent
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Steinbeck Year Written: 1937 Author’s Nationality: Salinas California‚ United States. Type of Novel: Historical fiction and realistic fiction. Setting of Novel: It takes place in Soledad California in the 1930s. Protagonist: George Antagonist: Curley Brief Plot Summary: It starts when two men‚ George and Lennie‚ are walking to a ranch in order to look for work. George makes all of the decisions for Lennie‚ a mentally handicapped man. They rest by a nearby stream for the evening and decide to walk the
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Creative brief Company: Mars Incorporated Category: Pet foods Brand: Pedigree Background and Overview: Mars incorporates is the NO 1 company in the pet food category worldwide. The company has close to 35 brands with 3 billion dollar brands namely Pedigree‚ Whiskas and Royal Canin. The global pet food industry is estimated to be $67 billion annually and in the United States alone it is estimated to be $20 Billion. Mars incorporated is the leader with approx. 14.7% market share (as
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A Brief History of Persian poetry: One of the most noble forms of literature is poetry. Over the centuries Persian and non-Persian poets have written their poems in the Persian language‚ Farsi‚ and it’s variations. Even though the Farsi language has changed over time the ancient poems are still readable. Iranians highly value their poets who kept their culture and language alive even during numerous invasions. Persian poetry is as ancient as Avesta (the holy book of Zoroastrians) where first form
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