Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus P&G is faced with the core issue - Whether Simply White works as well as Whitestrips and how can P&G regain its market share by communicating the superior effectiveness of its product vis-a-vis
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ECUST/UC JOINT MASTERS OF BUSINESS ADMINISTRATION SUBJECT: Marketing G (6261) Learning Journal 1: Lucky Strike’s Silence Intensifies Critique of its Rebrand Source: http://www.brandingmagazine.com/2013/04/18/lucky-strikes-rebrand/ Summary: There is an argument for Lucky Strike rebranding. The common reasons for some people’s reactions were the rapidity of the rebrand‚ the superficiality of the logo redesign may reflect on the Lucky Strike trademark value built throughout the years
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Patrick Atkinson of The Dream Maker by Monica Hannan‚ was a strong man of God. Atkinson may not consider himself religious‚ however‚ he is highly spiritual. Through his spirituality Atkinson was able to do great work within vulnerable communities and population. Atkinson was a man who used his spirituality to guide him to his next destination‚ Atkinson believe that it was God’s calling for him to help people‚ regardless of how difficult or life threating it may become. With spirituality and trusting
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In the early twentieth century a director called D.W. Griffith of the United States proved that film narratives can be improved by adjusting the way in which the film is put together (Bywater & Sobchack‚ 1989). Griffith developed ways to counteract the little dialogue there was in those days and intensify the drama and emotion he could provoke in his fictional films (Fabe‚ 2004). He had three main methods: utilising the foundations of “filmic” mise-en-scene with his cast‚ filming his movies more
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multiple originals. The transferring of an inked image from one surface (from the plate or block) to another (usually paper).S.Karuna is one of the printmaking artists of present day and works mostly with the woodcut technique. Printmaking has a long history in India which dated back more than 100 years. This article overviews about artist S.Karuna and her works of printmaking. S.KARUNA EDUCATION Born on 20th November 1980‚ Karuna Sukka has a Bachelor ’s degree in painting
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the company If you were to be familiar with the functions of Youtube and have been surfing the site for quite a while‚ you might have heard of the company named “Maker Studios” quite a bit. This company consists of major Youtube celebrities like ShayCarl‚ LisaNova‚ KassemG‚ iJustine and even the top subscribed Youtube content maker‚ RayWilliamJohnson. To the audience who uses Youtube for other functions such as “how-to” videos or music videos of their favourite stars‚ they might wonder‚ what
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Values and Principles are the foundation for P&G’s unique culture. Throughout our 174-year history‚ our business has grown and evolved while these elements have endured‚ and will continue to be passed down to generations of P&G people to come. Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires P&G people to make a positive contribution every day. Our Values reflect the behaviours that shape
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Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products are much well established with successful brand names which provides them strong retailer relationships and priority on shelf space. New entrants will need to be able to differentiate their products to compete for market share that has been built over years. Due to the long history since 1859 in fast consumer goods‚ P&G is much efficient in launching‚ developing and marketing their products which allows
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VCAA 2001 Question 8 A. Discuss the strengths and weaknesses of parliament as a law-maker. Illustrate your answer with a comparison of law-making by courts. (12 marks) Parliaments primary role is to make laws on behalf of the community as the need arises. Parliament can also change the law as the need arises. Eg//cloning. As parliament only sits for a small portion of the year they cannot always change the law as the need arises. They also may not be able to foresee all future circumstances
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Scheme of work with theories of learning A scheme of work is‚ as defined by Ian Reece and Stephen Walker (Teaching‚ Training and Learning‚ a practical guide Page 240) “a series of planned learning experiences‚ sequenced to achieve the course aims in the most effective way”. It may include subject content‚ teaching strategies‚ student activities‚ assessments‚ evaluations and resources. But Reece goes on to explain that and scheme of work is complex and may be influenced by external sources such
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