Case 5: P&G Japan: The SK-II Globalization Project Questions: 1. As Paolo DeCesare‚ what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II: Political: Tariff (ex: China government took 35% to 40% import tariff on SK-II) Economic: The economic scale
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cultural norms‚ consumer preferences‚ and business structures versus the United States‚ Japan is definitively a market that P&G should continue to do business in. With a population that is more than half the size of P&G’s largest market (U.S.A) and a per capita income higher than other major markets for P&G (such as West Germany)‚ Japan is simply a market that P&G cannot exit if it hopes to continue to grow internationally. In fact‚ Japan is the second largest market for consumer-packaged
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Procter and Gamble‚ Inc. Scope The problem for Procter & Gamble`s (P&G) “Scope” brand is that their share at mouthwash market is slightly going down while a new brand called “Plax” launched by Pfizer Inc. has gained a %10 market share in a very short time period which created a situation that left “P&G”s management team in dilemma for how to respond. P&G has some constraints to solve the problem (in fact‚ the situation is so complex that for some‚ no problem and threat exist). First
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Parliament is the national representative body which has supreme legislative powers within its jurisdiction. While it oversees the completion of a number of other tasks parliaments’ main role is undoubtedly to make and pass laws and it has to be said that it achieves this role efficiently. Parliament and the members of parliament are elected solely by the people and are therefore responsible to the voting public. When passing laws parliament has the ability to‚ as part of its law making process obtain
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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Catalogo‚ Nathalie G. University of Makati IV – GMK Prof. Richard Nellas Immanuel Kant German philosopher Immanuel Kant (1724-1804) is considered the most influential thinker of the Enlightenment era and one of the greatest Western philosophers of all times. His works‚ especially those on epistemology (theory of knowledge)‚ aesthetics and ethics had a profound influence on later philosophers‚ including contemporary
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attributes have favored or impeded the entry of P&G in the nations Japan‚ India and China. Theory Per the Porter’s theory‚ the nation’s international success in a particular industry largely depends on the factor endowments‚ related and supporting industries‚ demand conditions and firm strategy‚ structure and rivalry. P&G first entered the Japanese market. America and Japan are big time rivals when it comes to technology and development. P&G had 2 options either through exports or through FDI
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M.ALI: 1965 On November 27‚ Coretta Scott King‚ SDS President Carl Oglesby‚ and Dr. Benjamin Spock‚ among others‚ spoke at an anti-war rally of about 30‚000 in Washington‚ D.C.‚ in the largest demonstration to date. Parallel protests occurred elsewhere around the nation. On that same day‚ President Johnson announced a significant escalation of U.S. involvement in Indochina‚ from 120‚000 to 400‚000 troops. 1967 March 25 – Civil rights leader Martin Luther King led a march of 5‚000 against the war
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History and geographyFrom Wikipedia‚ the free encyclopedia This article is about the academic discipline. For a general history of human beings‚ see History of the world. For other uses‚ see History (disambiguation). Historia by Nikolaos Gysis (1892) Those who cannot remember the past are condemned to repeat it.[1] —George Santayana History (from Greek ἱστορία - historia‚ meaning "inquiry‚ knowledge acquired by investigation"[2]) is an umbrella term that relates to past events as well
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Not doing anything with this information is NOT ethical. Even though he does not use the information to take actions‚ which could harm Unilever and thus benefit P&G‚ he still tolerates the illegal actions of the outside contractors and their subcontractors‚ which‚ even though indirectly‚ were assigned by P&G. Therefore P&G also carries a great share of responsibility. And even if the outside contractors did not say which tools they actually used to get such secret and very detailed information
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