German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
Premium Car rental Car rental companies ACRISS Car Classification Code
Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
Premium Marketing Car rental Asset
THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
Premium Marketing Brand Research
Dallas Discount Rental Cars for Texas-Size Fun Everything’s bigger in Texas‚ so you need a car to get from Dallas-Fort Worth International Airport to your hotel and hundreds of popular attractions‚ such as the admission-free Dallas Museum of Art and the real-world setting of iconic Southfork Ranch‚ home of two "Dallas" television series. Our Payless car rental location at 38th Street gets you to your hotel and on the road quickly so that you can tour the Dallas World Aquarium‚ Dallas Zoo and Six
Premium Food Marketing Fast food
Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram
Premium Credit card Automobile Computer reservations system
. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
Premium Requirements analysis Use case Automobile
Company Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1
Premium Management Automobile Skill
Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
Premium Automotive industry Automobile General Motors
Rental Car Agreements and Feasibility Study Fort Lauderdale-Hollywood International Airport 1999 through mid-2001‚ Leigh Fisher Associates assisted the Broward County Aviation Department (BCAD) in planning a new consolidated rental car facility at Fort LauderdaleHollywood International Airport and negotiating agreements with the rental car companies for periods before and after the new facility is built. Leigh Fisher Associates also prepared a feasibility study for bonds sold in June 2001 to finance
Premium Taxation in the United States Contract Bus
Henry Clements Car Rental Agency Case Study Embry-Riddle Aeronautical University Henry Clements Car Rental Agency Case Study The purpose of this case study is to determine‚ utilizing quantitative methods‚ the recommendations that should be made to Henry Clements in regards to forecasting to help improve his business’ performance. Table 1 3 Month Data Week 1 2 3 4 5 6 7 8 9 10 11 12 Demand 126 200 243 167 132 211 243 1667 131 208 251 171 Table 2 Standard Cost
Premium Scientific method Marketing Profit maximization