Executive Summary As National Bicycle transitions to the production of a customized bicycle‚ employing a concept of mass customization‚ the Company must ensure that its supply chain is responsive enough to handle the characteristics of an innovative product. Demand will be highly unpredictable and the final product‚ with over 2 million options‚ will also be unpredictable. Given National Bicycle’s current high level of automation‚ the transition to the POS system should be smooth. Its current
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a) Investigation and analysis Choose a brand of bicycle‚ either a single product or a line of products. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share‚ sales‚ profitability
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OPERATIONS MANAGEMENT THE NATIONAL BICYCLE INDUSTRIAL COMPANY: IMPLEMENTING A STRATEGY OF MASS-CUSTOMIZATION Anindito Prabowo (0848005) Vidya Narayani (0848073) Muhammad Adly Yusrizal (0848055) Rogier De Roy MAGISTER MANAGEMENT GADJAH MADA UNIVERSITY YOGYAKARTA 2008 COMPANY BACKGROUND NBIC was Japan’s second largest manufacturer of bicycles in 1992 with sales reaching about X20 billion. The firm marketed bicycles under three different brand names
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------------------------------------------------- Bicycle A bicycle‚ often called a bike (and sometimes referred to as a "pushbike"‚ "pedal bike"‚ "pedal cycle"‚or "cycle")‚ is a human-powered‚ pedal-driven‚ single-track vehicle‚ having two wheels attached to a frame‚ one behind the other. A bicycle rider is called a cyclist‚ or bicyclist. Bicycles were introduced in the 19th century in Europe and now number more than a billion worldwide‚ twice as many as automobiles. They are the principal means
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Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
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Brochure More information from http://www.researchandmarkets.com/reports/338773/ Bicycles - Global Strategic Business Report Description: This report analyzes the worldwide markets for Bicycles in US$ Million by the following Product Segments: Adults Bicycles (Mountain Bicycles‚ Hybrid Bicycles‚ Touring Bicycles‚ & Specialty Bicycles)‚ Childrens Bicycles‚ Sports Bicycles‚ and Bicycle Parts & Accessories. The report provides separate comprehensive analytics for the US‚ Canada‚ Japan‚ Europe‚
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including Bicycle‚ Bee‚ Hoyle‚ Kem‚ and others‚ plus novelty and custom cards‚ and other playing card accessories such as poker chips. The company was once based in Cincinnati‚ Ohio‚ but is now headquartered in Erlanger‚ Kentucky. It has been a subsidiary of Jarden Corporation since 2004. The company was founded in 1867 as Russell‚ Morgan & Co.‚ a printing company. They began printing playing cards‚ with the "Congress No. 606" line being the first‚ in 1881. They began printing Bicycle cards‚ which
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a futuristic-looking contraption that lets him weave rapidly through Shanghai’s messy traffic. He rides an electric bicycle. Half a world away‚ in San Francisco‚ the president of that city’s board of supervisors‚ David Chiu‚ uses an electric bike to get to meetings without sweating through his suit. And in the Netherlands‚ Jessy Wijzenbeek-Voet recently rode an electric bicycle on a long trip that‚ at 71‚ she would not have been able to make on a standard bike. Detroit may be introducing electric
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ed THE SHORT STORIES OF EDITH WHARTON 1). What is a modern heroine? My conception of a modern heroine is a woman who has integrity‚ puts her ideas into action‚ can verbally and sometimes physically spar with a man‚ is aware of her own emotions‚ and has compassion for others. She is empowered and independent‚ not afraid to travel‚ experience different cultures and even alien civilizations‚ can pilot a plane or spacecraft‚ and has the intelligence to build one. She is also very loyal to her trusted
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see bicycles in the streets and only see them as a mean of transportation or a hobby. They are easy to use‚ affordable‚ and does not harm the environment. "A vehicle with two wheels tandem‚ a steering handle‚ a saddle seat‚ and pedals by which it is propelled." Webster ’s dictionary Fair enough‚ this is true for the contemporary view of this vehicle. But actually the bicycle has evolved from different stages and forms before reaching our view of the "modern" bike. A long time ago bicycles did
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