Case – Sales Planning – Launch in a new geography Background : Pepsico is one of the leading FMCG companies of the world selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito
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Executive Summary 1. How has Merck been able to achieve substantial returns to capital given the large costs and lengthy time to develop a new drug? Merck had a 14% increase in sales between 1997 and 1998 and 22% increase in sales from 1998 – 1999‚ and a 13% annual increase in earnings over the same period. Merck’s business strategy consists of two parts: (1) developing and marketing new drugs through internal research‚ and (2) developing partnerships with smaller biotechnology companies. Since
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when employees don’t know the roll in the company‚ poor planning‚ no accountability and hierarchic. Why “structure and control” were deemed necessary? Structure and control are one of the basic and more important function for a company. In this case you see the lack of control when employees supposed to show to work at 8:00 A.M. and shows at 10:00 A.M. creating problems with schedule and customer service. In structure employees don’t know what was the specific function in the company they did
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Pan Boricua: Developing a Market Strategy For The Hispanic Market in the United States PAN BORICUA INC: A BRIEF OVERVIEW Pan Boricua Inc. was formed back in 2001 when Auriel Rivera and Franco came up with a plan to export Puerto Rican bread to the United States. Their major product was pan sobao which is bread that is known for its unique flavor and texture; and it’s made in Puerto Rico. An opportunity was identified when several Puerto Rican residents would take several pounds of pan sabao
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Gilford Motor Co V S Horne(1933) Horne was appointed Managing Director Gilford Motor Co 6-year term. He appointed by a written agreement says he will not solicit customers for their own purposes and whether he is a general manager or after he left. In order to avoid the effect of the agreement‚ Horne left Gilford Motor Co. and started his own company. Johnson’s company provides car accessories of Gilford Motor Co’s car in a weaken price and the shareholder of Gilford Motor being his associate in
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A Project Report On LAUNCH OF UNINOR Submitted to :Submitted by :Piyush Singhal Adrish Sen Sharma Ankita Rathore Makra nd Shukla Man as Temurnikar Naina Singh Shreyasi Paul 1 IILM INSTITUTE FOR HIGHER LEARNING GURGAON‚HARYANA TABLE OF CONTENTS Chapter Main Body 1. Topic Theoretical back ground of the topic Introduction Objective of the Project SWOT Analysis of the Project Project Profile Promotion Branding Pricing Place Product Differentiation Organizational Profile About UNINOR History
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The Industrial Revolution‚ which occurred from the eighteenth to nineteenth hundreds‚ was a time amid which overwhelmingly agricultural rural societies in the United States and Europe got to be modern and urban. Prior to the Industrial Revolution‚ the vast majority of the world’s population dwelled in little‚ rustic groups where their day by day presences spun around cultivating and farming. Industrial Revolution served as the stepping stone for human innovation into the 21st century. Innovation
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What Is a cooperative society ? A cooperative (also co-operative or co-op) is a business organization owned and operated by a group of individuals for their mutual benefit.[1] A cooperative is defined by the International Cooperative Alliance’s Statement on the Cooperative Identity as "an autonomous association of persons united voluntarily to meet their common economic‚ social‚ and cultural needs and aspirations through jointly owned and democratically controlled enterprise".[2] A cooperative may
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Bibliography: Human Resource Management - P.Subba Rao Strategic Management‚ concepts and case - Tata McGraw-Hill Strategic Management: Strategic formulation and implementation - John A.PearceII Strategic Management Theory - Charles W.L.Hill and Gareth R.Jones Websites: www.pepsico.com www.google.com www.humanresource.com www.pepsiindia.com
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Case 23-2: Industrial Electronics Inc. Issue: Evaluate the proposed bonus system. Background: “My division had another great year last year. We all worked hard‚ and the results were there. But again we got no reward for our hard work. It’s very frustrating.” Division Manager. KSF • Innovation. • Good cost control due to price competition. Internal Environment • Industrial Electronics Inc. sells a wide range of electronic equipment. (Like EVERY other case!!!) • $8 Billion in sales
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