“The Long Tail is only relevant to buying products and not any other aspect of the Internet.” Discuss. The Long Tail refers to the marketing strategy which involves selling a large selection of goods with relatively little quantity of each sold. The term “long tail” was popularised by Chris Anderson in his article in Wired magazine which had mentions of how this strategy was incorporated by firms such as Amazon.com. The Internet can be credited for the plausibility of the Long Tail form of marketing
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Increase Market Research Southwest Airlines is practicing a conservative growth strategy. The airline focuses on growing internally and expanding within their current routes. It is estimated that in any given year‚ 85% of Southwest’s expansion is internal. The company purchases new planes to add capacity to their system. By next year‚ they will be using 14 to 16 new planes for internal expansion. At times‚ Southwest expanded externally‚ but only when an opportunity was present. The company faces
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NICHOLAS LANDRY WILL MACHADO JO WEN JON WIKSTROM Van Horn’s Storied Past •National Convenience Stores • top 20 in U.S. in size • 725 stores in 6 cities: Houston‚ San Antonio‚ Dallas Ft. Worth‚ Austin‚ Los Angeles‚ Atlanta • gas‚ lottery‚ alcohol‚ & other high inventory turnover items • customers stop in for a few items and want fast service •President & CEO Pete Van Horn Strategy • superior quality products • remodel stores according to 3 demographics • eateries • value pricing
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Long-term effects of the Napoleonic wars The Napoleonic wars had a broad range of consequences on Europe and its economy. Even if accused of slowing down the growth of the economy at the beginning of the 19th century‚ the end of the wars had tremendous effects on Europe and international trade‚ creating a new world order. Whereas the British Empire was thriving with its colonies‚ almost ruling the seven seas‚ continental Europe refocused to a more local market‚ divided between the declining French
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Media Recommendations An effective advertising plan is only one part of your overall marketing plan. Effective advertising and promotional materials are born from a strong marketing plan. You want everything integrated and working together. The better your marketing plan is‚ the more effective your advertising plan will be. When it comes to accurately portraying and promoting our product in the media we took into account the general demand for the product throughout the year. Being that pizza
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University of Phoenix Material SMART Goals Online Setting Reasonable Goals: Short-term‚ Long-term‚ and S.M.A.R.T. The Goal-Setting Process When you identify something specific you want‚ you set a goal. Actually getting what you want demands hard work and the ability to set and follow a plan. Think of a goal setting plan like a map. With this map‚ you will be able to see where you want to go‚ decide on the route that will take you there‚ and see where you are on your journey at any given
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Self-recommendation Ko Chun Fung 6B(27) I am convinced to say that my secondary school life is not in vain because I have acquired both academic knowledge from lessons and practical experience from various extracurricular activities. Being a leader in the Scout‚ I realized that organization‚ time management and communication are of paramount importance in leadership. Being a senior patrol leader‚ I engaged in planning meetings for the scout members. In addition to briefing and communicating
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LETTER OF RECOMMENDATION As a Head of the department‚ I take pleasure in recommending my student Mr. J.SRIKANTH to your esteemed university in seeking admission for higher education. I have known this applicant intimately for the past four years. During this period I have taught him “PHARMACOGNOSY”‚ “PHARMACEUTICAL TECHNOLOGY”‚ “PHYSICAL PHARMACY”. I supervised his entire laboratory work during his graduation. During the tenure‚ I had ample time to watch him from close quarters
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LETTER OF RECOMMENDATION It gives me immense pleasure to recommend Mr. Sarang Gumfekar for graduate studies. As a lecturer in Engineering Science Department‚ I have had the pleasure of knowing Sarang for last four years. I taught him theory courses such as Applied Science-I and II and also had been his lab instructor for Applied Physics-I and II. I was especially touched by his conscientious way of study and approach towards carrying the experiments. Once in the final year‚ I read his
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2009). The two main competitors for the McDonald’s corporation are Burger King and Wendy’s. The pricing summaries for all three organizations are very similar. With prices fairly consistent‚ how are companies competing efficiently? My recommendation would be to offer a diverse variety of products at moderate prices. Promotional offers and value pricing can be an efficient way to generate profit. McDonald’s Dollar Menu is a highly efficient price strategy to retain sales during declining
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