Harvard Business School 9 - 5 9 6 -059 Rev. December 28‚ 1995 Marketing The National Hockey League In early August 1995 Gary Bettman‚ Commissioner of the NHL‚ Stephen Solomon‚ COO of the NHL‚ and Rick Dudley‚ COO of NHL Enterprises‚1 met in their New York office to chart a strategy for marketing the NHL in 1995 and beyond. After a spectacular 1993-94 season‚ the NHL’s 1994-95 season had been somewhat mixed; the league had suffered a labor dispute and played an abbreviated season. But there had
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1967 marked a key milestone of the National Hockey League’s history. NHL president‚ Clarence Campbell‚ announced that six additional cities would join the new West Division of the NHL. This enabled the NHL to grow from six to twelve‚ doubling in size. The league would now be changed forever‚ its historical Original Six: the New York Rangers‚ Boston Bruins‚ Chicago Blackhawks‚ Detroit Red Wings‚ Montreal Canadiens and the Toronto Maple Leafs‚ would be joined by six new teams: the California Seals
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six‚ Wayne was skating in a backyard rink that his father Walter had built him. It was there that he developed his hockey sense and skills. Walter had a substantial influence on Wayne and his hockey game‚ and it wasn ’t long for Walter to notice that Wayne had some special talents. Growing up Wayne was always the best player in his age group‚ therefore he would play in many leagues above his age. While playing against players much older and bigger than he‚ he continued to dominate and set records
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NATIONAL HOCKEY LEAGUE EXECUTIVE SUMMARY National Hockey League was established as a non-profit entity in 1917 by 26 teams to govern the league. They had been very successful over the past 75 years with very little exposure. They have thrilled fans and provide financial returns for their owners. Their primary goal is to take hockey to a next level and makes it more popular. They are not worried about competition and are only concerned with overall growth for the sport‚ the owners‚ the players
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NATIONAL HOCKEY LEAGUE Official Rules 2010-2011 © Copyright 2010 National Hockey League All rights reserved. This book may not be reproduced in whole or in part in any form or by any means‚ electronic or mechanical‚ including photocopying‚ recording or by any information storage and retrieval system now known or hereafter invented‚ without written permission from the National Hockey League. National Hockey League Official Rules 2010-2011 i National Hockey League Official Rules 2010-2011
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Hockey The first recorded use of the word "hockey" is from the 1773 book Juvenile Sports and Pastimes‚ to Which Are Prefixed‚ Memoirs of the Author: Including a New Mode of Infant Education‚ by Richard Johnson (Pseud. Master Michel Angelo)‚ whose chapter XI was titled "New Improvements on the Game of Hockey".[2] The belief that hockey was mentioned in a 1363 proclamation by King Edward III of England is based on modern translations of the proclamation‚ which was originally in Latin and explicitly
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Blood on our Ice "I went to a fight the other night and a hockey game broke out." Rodney Dangerfield. Ever since the start to the game of hockey‚ violence has always played a role in the sport. While that role both contributing positive and negative aspects to the game‚ violence has taken its toll on not only the players but the fans as well. As violence in hockey is as many fans say part of the game and what makes “hockey” hockey‚ the negative outcomes overweigh the positive. From fights to
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Known for its speed and rough physicality‚ hockey can be a greatly hazardous game because of the extremely sharp skates‚ swinging sticks and rock-hard pucks‚ also the smooth playing surface. Players must wear far reaching gear to ensure themselves from the diversion’s different rigors. Unbelievably‚ the hockey cap‚ which ought to be the most evident bit of security gear‚ wasn’t generally piece of the standard uniform. While the first hockey player to wear a defensive head protector stays open to
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Johnson Concussions In Hockey The sport of hockey is an intense test of power and will‚ and as a result of the injuries in sport are common realities that players and coaches are faced with. Among these injuries are concussions‚ arguably the worst injury of all. A significant blow to the head that causes the brain to shake in the skull and sometime even swell causes a concussion. These serious and sometimes life threatening injuries have always been a part of hockey‚ and up until a few years
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Sport Research Project Ice Hockey I. History Around 1820 the sport started to catch on among the visitors to the frozen lakes. People had played field hockey and another game in Europe for years‚ but this new version of the old sport required that it’s players put on skates. Using metal blades that could be strapped to their boots‚ the players would cut branches from trees to use as sticks; for pucks they would use round pieces of cork or wooden balls. In the 1870s‚ each team was made
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