THE FORD PINTO CASE A Dangerous Product On 10 August 1978 Judy Ann Ulrich‚ eighteen‚ was driving a 1973 Ford Pinto to volley-ball practice in Goshen‚ Indiana. Inside the car with her were her sister Lynn Marie‚ sixteen‚ and their cousin Donna Ulrich‚ eighteen. As they were heading north on U.S. Route 33‚ their car was struck from behind by a 1972 Chevrolet van. The Pinto collapsed like an accordion; the fuel tank ruptured; and the car exploded in flames. Lynn Marie and Donna burned to death in
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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“Marketing on Blackberry Services in GCC Countries” Submitted by: MD.MAHMUDUL HASSAN Student No: 200823R6203 The Independent Study report has been submitted to the Skyline University College‚ In partial Fulfillment of the Degree: Bachelor of Business Administration (Marketing) April-2011 Acknowledgement I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable
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Market Analysis for case of Giant Consumer Products: The Sales Promotion Resource Allocation Decision by Yujun(Monica) Wang‚ ywang29@nd.edu; Ji(Shirley) Yang‚ jyang8@nd.edu Background As a market leader in frozen food industry‚ Frozen Foods Division (FFD) of Giant Consumer Product (GCP) has been proved very successful in the past 30 years‚ with national market share of 43% in the “Italian frozen dinners and entree offerings” subcategory. However in 2008‚ FFD were in sales trouble. The gross
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic‚ with an 18.6% market share ("Top 10‚" 2004). Additionally‚ in 2003 it placed four beverages in the top 10 for individual product sales: Coke
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DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012
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Case Analysis: National Publishing Company Problem Definition: Perception of children of higher age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”‚ a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign‚ promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing
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The study of national cinema and the way in which its defined has been a topic of discussion that many scholars have debated. Stephen Crofts ‘Concepts of National Cinema‚’ Susan Hayward’s ‘Reframing National Cinema’ and Andrew Higson’s ‘Limiting the imagination of National Cinema’ attempt to define the tricky boundaries of what the term national cinema means and the impacts it has on the way in which audiences perceive these types of films. One of the key areas of debate in the discussion is determining
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------------------------------------------------- (B) Supra-national Organizations Choose ONE specific supra-national organization (not necessarily from the above list) and discuss the following issues (these are only random suggestion. You may define your own. (i) What is the nature of this organization? Who are its members? (ii) What influence does it have on your own country? (iii) What influence does it have on other nations? Supra-national Nature Supranational organizations are international
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