EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNS INTRODUCTION: Out of the total business of Tobacco in the world (i.e. $ 27 billion a year)‚ 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken‚ it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report‚ Feb.8 (Xinhua). The WHO report
Premium Smoking Smoking ban Passive smoking
life is a difficult stage where the youth‚ out of curiosity‚ tends to test their limits to seek new sorts of experiences. The most common things they wish to experience is teen sex‚ consumption of drugs and alcohol. But before trying to understand why is drug abuse such an appealing source among the youth‚ it is important to know what is substance abuse itself. “Substance Abuse” ‚ also commonly known as “Drug Abuse”‚ is a patterned use of a substance such as -drugs‚ in which the user consumes the
Premium Addiction Drug addiction Adolescence
Aspirin Background Aspirin Aspirin‚ or acetylsalicylic acid (ASA) is a salicylate drug‚ and is generally used as an analgesic (something that relieves pain without producing anaesthesia or loss of consciousness) for minor aches and pains‚ to reduce fever (an antipyretic)‚ and also as an anti-inflammatory drug. Aspirin works by prohibiting biological substances such as prostaglandins. Many different prostaglandins exist in the human body each serving a plethora of physical functions.
Premium Aspirin Titration Salicylic acid
The Office of National Drug Control Policy (ONDCP)‚ a wing of the U.S Executive Office of the President‚ started a media campaign to attack drug use in September of 1999. A main component of the campaign called phase three was specifically aimed at reducing marijuana use‚ which started in Oct 2002 ending June 2003. The target group was youth ages twelve to eighteen. Studies have shown that the ads have had no effect on reducing marijuana use. The appointed advertising company Ogilvy & Mathers
Premium Drug addiction United States President of the United States
two and one with serious consequences.[1] It is the practice in which a substance‚ most commonly tobacco or cannabis‚ is burned and the smoke tasted or inhaled.[2] This is primarily practiced as a route for recreational drug use‚ as combustion releases the active substances in drugs which is nicotine and makes them available for absorption through the lungs. It can also be done as a part of rituals‚ to induce trances and spiritual enlightenment. The most common method of smoking today is through cigarettes
Premium Lung cancer Tobacco Smoking
“Go Away Satan” Anti-Premarital Sex Campaign Willing HU Michigan State University Problem Statement Based upon my personal observations and research regarding premarital sex as well as my knowledge with regard to social marketing‚ I plan to do a campaign about anti premarital sex. I consider it an applicable social marketing campaign for the following reasons. Firstly‚ according to Kotler’s(1971) definition of social problem‚ a specific condition in society‚ which is viewed
Free Human sexual behavior Sexual intercourse Human sexuality
“Suck on this.” – Slogan in Tacoma-Pierce County Health Department anti-tobacco campaign It’s rude‚ crude and all but guaranteed to get many parents and sticklers for good manners up in arms. In other words‚ it’s designed to appeal to average teenagers. Or at least get their attention. That’s the goal‚ anyway‚ of the new anti-tobacco campaign by the Tacoma-Pierce County Health Department. The messages are particularly targeted at young people‚ because research has shown that those who
Premium Nicotine Tobacco Tobacco smoking
University of Phoenix Material Anti-Drug Legislation Matrix Complete the matrix by selecting three states to add below Federal. Then‚ answer each question listed in the first row for each corresponding law. | |Is marijuana |What are the |What are the |What are the |What is the blood|Is there extreme | | |illegal? |penalties for |penalties for |penalties for |alcohol level for|DWI or DUI? If so‚ | |
Premium Fine Crime Drug addiction
Anti Aids Drug AZT: How it Works and HIV Resistance Name: Jacob Burbank Student ID: 20456553 TA: Steffie Mendaglio Anti Aids Drug AZT: How it Works Many viruses around through our environment have the capability to infect and reproduce in humans‚ sometime quickly being able to spread over a substantial amount of the population. HIV is a retrovirus which advances into AIDS‚ and it has infected people worldwide‚ most prevalently in Africa. Retroviruses are able to
Premium Antiretroviral drug HIV Virus
2014 NATIONAL YOUTH POLICY TABLE OF CONTENTS EXECUTIVE SUMMARY 03 IMPORTANCE OF YOUTH 09 YOUTH RELATED EFFORTS IN INDIA 13 VISION‚ OBJECTIVES AND PRIORITY AREAS OF NYP-2014 19 MONITORING‚ EVALUATION AND REVIEW 25 25 30 36 41 46 50 54 58 62 66 72 75 RECOMMENDATIONS ON THE WAY FORWARD 81 LIST OF ACRONYMS 86 CURRENT POLICIES AND FUTURE IMPERATIVES Education Employment and Skill Development Entrepreneurship Health and Healthy Lifestyle
Premium Higher education Youth Education