History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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BACKGROUND Apple Inc. is a well known American multinational corporation that focusing on designing and then marketing consumer electronics‚ computer software‚ and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino‚ California. The company was founded by the key persons in Apple Inc. history‚ Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne. Then‚ after seeing the potential and the future of the computing world‚ Apple was incorporated
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about who is better: Apple or Samsung. They are both great brands‚ but I can say that many more people would rather have an Apple device over a Samsung especially when it comes to the phone they have. Now‚ I know some people would completely disagree with the points that I have‚ but this is what other people are saying and I would have to agree with a few of them because personally I prefer Apple over Samsung. I do know that there are those who would have Samsung over Apple or vice versa‚ but when
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-Introduce Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols
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five forces framework‚ it will help establish Apple’s position in the market. Threats of new entrants In situations where it is easier for anyinvestor to invest in a sector‚ then the threat of new entrants can be considered to be very high. The nature of barriers in place in a particular industry will establish the degree that threats of new entrants pose to the industry‚ it can be argued that the threat of new entrants in the Pc‚ tablets and smart phone industry is very high since as noted by
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multinational company. Apple corporate culture In apple the employers can enjoy a relaxed and casual working environment. Even the infrastructure is designed in to ensure maximum work time pleasure; The Company gives freedom for the employers like wearing casual dress in the office premises etc. Since the company is facing endless challenges and opportunities everyday the company gives special consideration ensuring the first class treatment to the new recruited employees. Apple also provides
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– STRATEGIC PURPOSE 4.1 Introduction The example of Lehman Brothers show that there is a failure of both strategy and governance. In this chapter we will able to : * Consider appropriate ways to express the strategic purpose * Identify the components of the governance chain of an organisation * Understand differences in governance structures * Identify differences in the corporate responsibility * Undertake Stakeholder analysis 4.2 Organisational purpose: values‚ mission
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Nike is a US based sports and fitness company that is the largest supplier of athletic footwear in the world. Nike became an international company when it opened an office in Taiwan in 1975‚ it now has branch offices all over the world. Almost all of Nike shoes are made outside the US in Asia and Latin America. Nike does not make the shoes themselves‚ they contract production out to other companies. Manufacturing footwear is very labour intensive‚ and involves cutting‚ stitching‚ shaping and packing
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THE ANALYSIS OF APPLE’S BRANDING STRATEGIES by Anna Glenn The Apple brand strategy is all about the experience. According to Wired.com‚ “Apple’s emotional branding‚ a brand that is felt in the heart and mind of the consumer” [2]‚ is the key to its survival. Apple’s brand is reflected through their core beliefs about innovation‚ imagination and design. It is promoted through their products‚ advertisement and customer experience. This paper will give an introduction on understanding what a brand
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there? Strategy - how to attract and please customers‚ how to compete against rivals‚ how to position the company in the marketplace ad capitalize on attractive opportunities to grow the business‚ how best to respond to economic and market conditions‚ how to manage each functional piece of the business‚ how to achieve performance targets Sustainable competitive advantage - set a company apart from its rivals - staking out a market position that is not crowded with strong competitors 1. low-cost
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