Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As
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1 United Airlines And Continental Airlines Merger 08 November 2011 2 Introduction “The World’s Leading Airline‚” reads the slogan for the new United and Continental joint airline‚ as they celebrate the closing of their recent merger. The two successful companies have bonded together to create a competitive advantage in the combative global aviation industry and are looking towards a bright future. As the new non-executive chairman of the board‚ Glenn Tilton‚ states‚ “This [merger] sets
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Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
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WHAT FUTURE FOR RAIL IN THE TEN YEAR PLAN FOR TRANSPORT? Peter North Report to the All Party Parliamentary Rail Group November 2003 What future for Rail in the Ten Year Plan for Transport? Preface by All Party Parliamentary Rail Group The All Party Parliamentary Rail Group (APPRG) comprises over 300 parliamentarians from both Houses who are interested in rail issues. It meets regularly in Westminster and arranges visits both in the UK and abroad. Lawrie Quinn MP and Nick Hawkins MP are
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Abstract It became apparent that labor relations became a big problem for American Airlines when the pilots executed the sick out of 1999 because of the unfair business practices that American Airlines did by acquiring another airline and had a two tier wages. The union wanted a resolution and sometimes those are hard to come by. Companies can be very productive if they have good labor relations with their employees. When dealing with labor problems there many questions one must answer. How
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Brief History of Indian Airlines India’s chiefly domestic state-owned carrier‚ Indian Airlines Ltd.‚ flies passengers and cargo to 59 domestic and 16 international destinations. Its fleet numbered 52 aircraft in 2000. Indian Airlines has traditionally based its network around the four main hubs of Delhi‚ Mumbai (formerly Bombay)‚ Calcutta‚ and Chennai (formerly Madras). The airline carries about six million passengers a year and has a substantial freight operation. Origins The Air Corporations
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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Why service quality is important in airlines An airline is a company that offers air transport for passengers and freight. Airlines vary widely in size‚ from small companies with only one or two planes to huge multinational companies. While the industry initially grew slowly‚ these companies began to take off in a major way after World War II‚ thanks in part to large numbers of returning aviators. By the 1990s‚ air travel had become ubiquitous. For passengers the advantages could be; 1
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Classic Airlines and Marketing Jared A McKinsey MKT 571 03/29/12 Kathy Stricklin Classic Airlines and Marketing Classic Airlines in an airline company that has been in business for over 25 years and has gained great success within the airline industry. In the 25 years since its creation the company has grown to over 32‚000 employees and has generated 10 billion dollars worth of business. Although the company has seen great success‚ it also is subjected to the many challenges that
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process starts off with the information gathering before attending the flight. It is very important for the airline to advertise effectively in order to differentiate from the competitors so that the customer can decide which airline brand to chose. When advertising it is recommended to underline the features‚ services and com- petitive advantages of a brand‚ as nowadays‚ being the airline industry in its matur- ity‚ a lot of brands seem to be similar in the eyes of the customer. In recent
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