STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Case Synopses Walmart Stores‚ Inc. 09/12/13 Which strategic management concepts are useful in the analysis of this case? 1. SWOT Analysis Walmart’s internal strengths and weaknesses and environmental opportunities and threads are: Strengths Highly motivated and committed employees (Associates) Top management involved on daily operations (street managers) Latitude price setting (allows more profitability in different locations) Technology oriented (Satellite system and logistic
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Matching Dell 1. Analyzing Dell’s value chain and competitive strategy‚ explain how Dell was able to succeed (build competitive advantage) in the low profitable situation of the PC market. “Value Chain Analysis” is a tool for analyzing the value creation system of competitors. Objective is to develop a value creating system with competitive advantage. A value chain is a chain of activities. Products pass all activities of the chain in order and at each activity the product gains some value. The
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BRIEF: Assume that you are a consultant to Alex Cameron and give a critical assessment of his situation with respect to his licensing and joint venture arrangements. Use this assessment to advise him on the steps he can take to manage his current and future international operations more effectively. A good advice will either follow a clear plan from internationalization or would show evidence for it. Problem statement - focus the attention of team on the same variables • what is the problem
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Market Soft Case study Situation: MarketSoft founded by Greg Erman‚ in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the “extended enterprise”. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire
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INTRODUCTION 2 1.1 CASE SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm brand name. It was founded
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Problem Identification On February 1‚ 1973‚ Braniff International Airways announced that it was introducing a 60-day‚ half-price sale for flights between Dallas and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest
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following reasons: Even though it is a $600 Million acquisition‚ the most profitable company we have ever consider as a takeover target‚ it is a company with a very well establish reputation of good management ‚ that can be easily adapted to our business model . Despite having a good management‚ they have less than ten people
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Ameritrade – case study Executive Summary Ameritrade provides online brokerage services and operates an Internet-based financial management services business. 90% of the company’s revenues are from the provision of discount brokerage services. The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective‚ the company must grow its customer base‚ requiring an investment of $100 million to upgrade its technological capabilities as well
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Case Study: Infosys Infosys is a Global IT service company based in India. It was founded in 1981 by 7 mid class men with a capital of $250 borrowed from their spouse. In 2008 the company is employing 85‚013Software Professional and 6‚174support employees. The value of the company was summarized by one of the founder in the sentence: “ professionally owned and managed‚ with good corporate governance‚ good employee management and good ethics.” The company saw an exponential growth coming from
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