Natureview Farm Case Faced a challenge – Had to find a path to grow revenues by over 50% before the end of 2001. Had $13 Million in the end of 1999‚ needed $20 Million by the end of 2001. Should they stay with supermarket channel or the Nature Foods Stores? Key to the Natureview yogurt flavor and texture was the family yogurt recipe using only high quality natural ingredients (no artificial) Had a strong relationship with leading natural foods retailers Women (who are single and/or have kids)
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NATUREVIEW FARMS Introduction Go big‚ or go home! This is a saying that is heard in all different fields. Its meaning is far more than the five words it contains. Go big‚ as in everything you do‚ do it to the best of your ability. Go home‚ means that you are throwing in the towel when things get tough‚ more or less‚ just giving up. My dad said those words to me when I was too afraid to get on stage at my first ballet recital‚ and he would say those same words to the management team at
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Founded in 1989‚ Natureview Farm‚ Inc. is a small yogurt manufacturer. The current management team consists of‚ Barry Landers‚ CEO‚ Jim Wagner‚ CFO‚ Christine Walker‚ VP of marketing‚ Walter Bellini‚ VP of sales‚ Jack Gottlieb‚ VP of operations‚ and Kelly Riley‚ assistant marketing director. In 1997‚ Natureview received equity from a venture capital firm to help fund strategic investments. With proper management and necessary strategic investments‚ Natureview was able to grow its revenue from
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NatureView Farm Problem statement In the beginning of 2000‚ Natureview Farm is challenged to grow its revenues by over 50% by end of 2001‚ from 13 to 20 million USD. To achieve the target‚ Natureview has to take the strategic decision whether to enter the supermarket channel‚ which would impact every aspect of its business or to stay with its traditional distributors - the natural food retailers. A major consequence of Natureview’s decision to enter the supermarket channel would be its influence
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Natureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack. However‚ Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current‚ successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely‚ it does not want to hurt the company brand it has created as
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INTRODUCTION 2 1.1 CASE SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm brand name. It was founded
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Natureview Farm Analyze the Case Natureview Farm manufactures and markets refrigerated cup yogurt. Unlike most yogurts on the market‚ the company specializes in organic yogurt. The company uses natural ingredients without adding the artificial thickeners that are used by most yogurt brands. Furthermore‚ they use milk from cows that were not treated with rGBH‚ which increased the average shelf life to 50 days. All of these allowed Natureview Farm to succeed in the natural foods channel. Due
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Natureview Farm Case Study Report Background Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients‚ strong reputation for quality and great taste‚ creative marketing techniques and established relationships with leading natural foods retailers. Company now faces financial pressure to grow
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Introduction Fundamentally‚ this paper is about our findings of the Natureview Farm’s case study. In order to understand comprehensively about this company‚ we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover‚ we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company‚ we need to:
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Natureview Farm Case Team 9 (Raf‚ Sarah‚ Lynn‚ Jake‚ Emily) Objective • Natureview Farm wants to increase their revenue by to $20 million by end of 2001‚ but they are not wanting do not want to drastically change the company’s vision with this the new sale’s strategy. Recommendation • Our team is choosing recommends option one #1 for Natureview Farm to proceed with. This option will expand distribution into supermarkets with the 6 SKUs of the 8-oz. product line. Strengths • By choosing this option
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