2013 Natureview Farm Case Study Overview Natureview Farm‚ a small yogurt manufacturer‚ has performed very well and increased its revenues by more than 130 times in one decade. Despite this growth‚ they had struggled to maintain a consistent level of profitability and in 1997 had an equity infusion from a venture capital firm to fund strategic investments. However‚ the VC firm has now (2000) needed to cash out of its investment in Natureview. As a result‚ the president of Natureview Farm
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Natureview Farm is the brand name organic yogurt company that began manufacturing in 1989. Currently it is the leading natural yogurt brand in the market because its sales make up 24% of the natural foods channel. Natureview has been successful for a few reasons. Firstly‚ Natureview uses milk from cows that are not treated with rGBH (artificial growth hormone that increases milk production). Because of this difference along with production techniques‚ Natureview is able to create a yogurt with
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Business Objective and Market Analysis The business objective for Natureview is to reach $20 million in revenue by the end of 2001. To achieve this goal‚ we need to critically assess the placement of Natureview in the two dominant distribution channels to date. Supermarket Currently‚ 97% of all yogurt consumed is distributed through supermarkets ‚ representing a large consumer base and revenue generation opportunities. Research shows that 46% of organic food consumers purchase organic products
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Nature view Farm is a small yogurt manufacturer with annual revenue of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack and operates through the natural foods channel. Nature view has established its brand as a premium yogurt brand in the natural foods market and is now considering expanding its operations into the supermarket channel to reach its revenue target. The company is faced with the strategic marketing decision to increase its revenues from
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NATUREVIEW FARM‚ INC. CASE WRITE-UP I. Address Who You Are and Who You Are Writing To This analysis is provided by the members of the marketing team at Natureview Farm‚ Inc.‚ on behalf of Christine Walker‚ Vice President of Marketing. The purpose of this analysis is to provide a recommended course of action for the company to grow their revenues by 50% by the end of the 2001 through the use of SWOT analysis on the three recommendations proposed by the senior leadership at Natureview Farms
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NATUREVIEW FARMS Introduction Go big‚ or go home! This is a saying that is heard in all different fields. Its meaning is far more than the five words it contains. Go big‚ as in everything you do‚ do it to the best of your ability. Go home‚ means that you are throwing in the towel when things get tough‚ more or less‚ just giving up. My dad said those words to me when I was too afraid to get on stage at my first ballet recital‚ and he would say those same words to the management team at
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Founded in 1989‚ Natureview Farm‚ Inc. is a small yogurt manufacturer. The current management team consists of‚ Barry Landers‚ CEO‚ Jim Wagner‚ CFO‚ Christine Walker‚ VP of marketing‚ Walter Bellini‚ VP of sales‚ Jack Gottlieb‚ VP of operations‚ and Kelly Riley‚ assistant marketing director. In 1997‚ Natureview received equity from a venture capital firm to help fund strategic investments. With proper management and necessary strategic investments‚ Natureview was able to grow its revenue from
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32 Oz 4 flavors. Customer and competition Customer Brand sensitive Natural foods customer Taste savvy Less price sensitive Woman (single and with kids) take 74% market share Customer loves Natureview yogurt Competition Main competitor Recent IPO Flush with Cash Bigger than Natureview Already uses supermarket channel SWOT Strengths Major and trusted brand in natural foods Product quality Strong relationships in natural food market Channel leader Relatively rapid revenue
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of Natureview Farm | | | Natureview Farm and its management are at a juncture where growth is a must. The strategy and decisions used during this important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms
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Natureview Farm Case Team 9 (Raf‚ Sarah‚ Lynn‚ Jake‚ Emily) Objective • Natureview Farm wants to increase their revenue by to $20 million by end of 2001‚ but they are not wanting do not want to drastically change the company’s vision with this the new sale’s strategy. Recommendation • Our team is choosing recommends option one #1 for Natureview Farm to proceed with. This option will expand distribution into supermarkets with the 6 SKUs of the 8-oz. product line. Strengths • By choosing this option
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