Memorandum TO: Barry Landers‚ CEO FROM: Marlena McWilliams & Randolph Scrapper DATE: February 21‚ 2000 SUBJECT: Natureview Farm Key Issues or Problems Natureview is a natural organic Brand Name for yogurt. Since its inception it has relied on its uniqueness of taste‚ texture‚ long shelf life‚ and low cost marketing to grow to a 13 million dollar company. Currently it sells yogurt products only in the natural/organic food channels like Whole foods and Wild Oats‚ which in 1999 controlled
Premium Marketing Food and drink Multiplication
Natureview Farm Case – Executive Summary Objectives 1. Grow Natureview’s revenue to $20M by calendar year end 2001. 2. Position Natureview for acquisition and / or find a new investor. Our Solution With opportunities such as the one presented in the Natureview Farm case‚ executives and corporate leaders have a tendency to focus exclusively on the stated revenue objective. We believe that doing so is short sighted and will not best position Natureview for acquisition or additional
Premium Futures contract Marketing Leverage
HOW DO THE THREE OPTIONS COMPARE FINANCIALLY? YEARLY REVENUE‚ GROSS MARGIN‚ REQUIRED INVESTMENT AND PROFIT POTENTIAL. WHAT ARE THE STRATEGIC ADVANTAGES AND RISKS OF EACH OPTION? CHANNEL MANAGEMENT‚ CONFLICT ISSUES INVOLVED. The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from their current $13‚000‚000 before the end of the 2001fiscal year. Channel Analyses Supermarket channel offers more potential for sales and revenue
Premium Marketing Revenue
Natureview Farm Case Study Report Background Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients‚ strong reputation for quality and great taste‚ creative marketing techniques and established relationships with leading natural foods retailers. Company now faces financial pressure to grow
Premium Sustainable agriculture Organic farming Agriculture
the demand of Netbook over 130‚000 units in next one or two months. The problem faced by company is to meet the demand of Netbooks by improving the assembly method and by managing production activity. And also problem faced by company is of Labour efficiency Variance. ANALYSIS For increasing production of Netbook to cop up demand two options are available: First option: Increasing Shift. FOR: Production will increase and also time of one shift is reduce to 8 hours. Cost of installing
Premium Variable cost Costs Cost
Natureview Farm Case Eric Ice Mktg 600 Nov 10th‚ 2013 Background Analysis Founded in 1989‚ Natureview Farm manufacturers and markets refrigerated cup yogurt under the Natureview Farm brand name. It just over 10 years‚ the company’s revenues have growth from $100‚000 in 1989 to over $13 million in 1999. In 1989‚ they entered the market with two 8oz flavors – vanilla and plain. Based on early success‚ they continued to launch new 8oz flavors with fruit on the bottom and by the year 2000
Premium Marketing Brand Food
organic yogurt is predicted to grow 20% per year from 2001 to 2006 at supermarkets and unit growth projections of 2% to 4% for the yogurt category. The natural foods channel was growing almost seven times faster than the supermarket channel. Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients
Premium Marketing Whole foods
Natureview case wrap -up At the core of the case is the question of whether Natureview should stay loyal to its current channel partners and accept the risk that the company might be limiting its long-term revenue potential. Alternatively‚ should Natureview enter a new channel that offers greater dollar revenue and profit potential‚ thus potentially alienating its current partners who helped get them where they are today‚ while stretching the organization beyond its current capabilities? In this
Premium Marketing Marketing plan Strategic management
Background Natureview Farm manufactures organic yogurt which it sells through natural food stores. Able to achieve steady profitability with the aid of strict financial controls and a VC capital infusion in the late nineties‚ the company now needs to grow revenues from $13M to $20M (54%) in less than two years to better position itself for alternative funding or possible acquisition. To solve this dilemma‚ senior management has narrowed their possible actions to three distinct options. Problem
Premium Revenue Supermarket Slotting fee
Natureview Farm Natureview Farm has a few basic goals in this case. Goal 1: Natureview needs to increase its revenues to $20 million before the end of 2001. Goal 2: Natureview must maintain its strong brand image. Goal 3: Natureview must not turn its back on its loyal customers‚ suppliers‚ and distributors. Strengths * Natureview produces yogurt with a family recipe that uses completely natural ingredients and is also organic. Natureview does not use milk from cows that are artificially
Premium Whole foods Organic farming Organic food