HOW DO THE THREE OPTIONS COMPARE FINANCIALLY? YEARLY REVENUE‚ GROSS MARGIN‚ REQUIRED INVESTMENT AND PROFIT POTENTIAL. WHAT ARE THE STRATEGIC ADVANTAGES AND RISKS OF EACH OPTION? CHANNEL MANAGEMENT‚ CONFLICT ISSUES INVOLVED. The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from their current $13‚000‚000 before the end of the 2001fiscal year. Channel Analyses Supermarket channel offers more potential for sales and revenue
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NatureView Farm Problem statement In the beginning of 2000‚ Natureview Farm is challenged to grow its revenues by over 50% by end of 2001‚ from 13 to 20 million USD. To achieve the target‚ Natureview has to take the strategic decision whether to enter the supermarket channel‚ which would impact every aspect of its business or to stay with its traditional distributors - the natural food retailers. A major consequence of Natureview’s decision to enter the supermarket channel would be its influence
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What Actions Should be taken? In Ruwan’s Prospective Ruwan should first raise his opinion to his immediate superior Mr. Robert Chapman‚ Controller to ensure that he does not break immediate or formal line of communication in the organizational hierarchy. If Mr. Robert agrees with him he could talk to the senior management. However‚ if he does not agree Ruwan could directly take it to the senior management which could bring up a discussion to re consider the decision taken by them. On the other hand
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Natureview Farm Analyze the Case Natureview Farm manufactures and markets refrigerated cup yogurt. Unlike most yogurts on the market‚ the company specializes in organic yogurt. The company uses natural ingredients without adding the artificial thickeners that are used by most yogurt brands. Furthermore‚ they use milk from cows that were not treated with rGBH‚ which increased the average shelf life to 50 days. All of these allowed Natureview Farm to succeed in the natural foods channel. Due
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Natureview case wrap -up At the core of the case is the question of whether Natureview should stay loyal to its current channel partners and accept the risk that the company might be limiting its long-term revenue potential. Alternatively‚ should Natureview enter a new channel that offers greater dollar revenue and profit potential‚ thus potentially alienating its current partners who helped get them where they are today‚ while stretching the organization beyond its current capabilities? In this
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organic yogurt is predicted to grow 20% per year from 2001 to 2006 at supermarkets and unit growth projections of 2% to 4% for the yogurt category. The natural foods channel was growing almost seven times faster than the supermarket channel. Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients
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VIII. ACTION PROGRAM February – Selecta Ice Cream will advertise on Television at noon time shows that will give them lesser cost of the advertisement and consumer will eventually buy ice cream because of the heat. The advertisement will tell the public the benefits of eating ice cream on a high temperature of the day. Estimated cost of 2 million pesos. April – Selecta Ice Cream will announce summer camp for the kids and adults. Summer time is peak season for ice cream industry so Selecta should
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Business Objective and Market Analysis The business objective for Natureview is to reach $20 million in revenue by the end of 2001. To achieve this goal‚ we need to critically assess the placement of Natureview in the two dominant distribution channels to date. Supermarket Currently‚ 97% of all yogurt consumed is distributed through supermarkets ‚ representing a large consumer base and revenue generation opportunities. Research shows that 46% of organic food consumers purchase organic products
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Action Plans: Enhancing Training Development for Employees Abstract This research paper analyzes and summarizes three published articles and a textbook that provides information on the results from a previous research conducted. The previous conducted research analyzed and summarized the use of action plans that employers and employee structure to develop and enhance training methods to improve job performances. The three articles vary in the definitions of an action plan‚ the
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Personal Action Plan: Stress Management Kyrie Hannaford Southern New Hampshire University What is Stress? Stress is a physical response to events whether bad or good. Everybody has stress but‚ not all stress is bad stress. Stress can be caused by both environment and genes. There are at least three different types of stress routine stress (everyday stress)‚ sudden stress brought about by a sudden negative change‚ and traumatic stress which can happen when you’re seriously ill. Stress is the body’s
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