Frasier (A): Negotiation analysis Presented to: Prof Himanshu Rai Group : 9 Nikita Singh PGP30092 Shipra Saini PGP30395 Mallika Therthani:PGP30204 Rupika Malhotra: PGP30046 Mwblib Basumatary PGP30147 Twinkle Singh PGP30293 Rituraj Das PGP30335 Parties ❖ National broadcasting company ❖ Paramount‚ owner of the show ❖ The company wants to pay under $ 5 million in order to make a profit on the show ❖ It seemed to be demanding $8 million per episode The negotiation timeline BATNAs Interests
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name of Frasier. Frasier was a devout Anglican minister‚ who had observed six out of the seven sacraments. Being a diligent young priest‚ he could not be impetuous about observing his last sacrament. His last sacrament of course was the sacrament of Holy Matrimony‚ which he intended to very earnest about finding a godly woman‚ for it is God’s blessing that a young man like Frasier should leave his father and mother to cling to his wife and the two should become one flesh. Since Frasier was such
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Practice of Negotiations Frasier In 2001 negotiations began with NBC and Paramount in order to keep the hit TV Frasier on NBC’s network. Paramount‚ the studio that produced the show‚ threatened to move "Frasier" to CBS‚ Paramount’s sister network‚ if NBC did not agree to a substantially higher license fee than the one it was currently paying. Both had competing interests and several factors were taken into consideration before the negotiations began. Paramount and Kelsey Grammer (Frasier)‚ who
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Slide 12 Entrepreneurial opportunities (definition) Those situations in which new goods‚ services‚ raw materials and organizing methods can be introduced and sold at greater than their cost of production. An entrepreneurial opportunity could stem from introducing an existing technological product used in one market to create a new market or it could be creating a new technological product for an existing market or creating a new product for a new market. 1. Because opportunities exist in
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FUTURE OF NBC DEFENCE – GLOBAL INITIATIVES INTRODUCTION “If we do not stem the proliferation of the world’s deadliest weapons‚ no democracy can feel secure……One of our most urgent priorities must be attacking the proliferation of weapons of mass destruction‚ whether they are nuclear‚ chemical or biological.” - President Clinton‚ 1993 1. Let ‘Peace and Collective Survival’ be the global motto of the 21st century but one cannot ignore the more likely existence of a complex
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Difficult Decisions 1 Chapter 8 Case Study: Making Difficult Decisions at NBC Universal The NBC Universal’s late night programming network where faced with some very tough decisions regarding Jay Leno and Conan O’Brien talk show host. I’m sure everyone is familiar with this dynamic duo‚ if not allow me to share a little history about these two gentleman. Jay Leno was born James
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Q.1. Who are the parties in the Frasier negotiation‚ what are their interests? How can the various parties influence the negotiation process and its outcome? Answer: The parties in the Frasier negotiation are the National Broadcasting Company (NBC) and Paramount‚ the owner of the show. While the National Broadcasting Company (NBC) wants to pay under $5 million in order to make a profit on the show‚ Paramount seemed to be demanding $ 6 million per episode. Paramount came down to $5.5 million later
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Case Study: NBC Chief Make’s tough decision Torrey Harper Principle of Management September 20‚ 2012 HSBC ’s origins and early history help to explain its values today. HSBC began in Hong Kong in 1865. Originally known as The Hong Kong and Shanghai Banking Corporation Limited‚ the bank developed from the early needs of traders along the China coast. According to HSBC‚ the founding principles of the bank derived from local ownership and management; from the start‚ the bank was in business to
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------------------------------------------------- Instructor ’s Grade on Assignment: Instructor ’s Comments: NBC Universal Module 4 Prepared by: Juliette G Gomez Brianne Berkebile Juan Morales JR Nakiea Washington MKT 5833-WB2-Global Marketing March 11‚ 2012 Introduction A crucial step towards the development of a global expansion strategy is the selection of potential entry modes. Through analyzing both the internal and external environment NBC Universal can evaluate the best market entry strategy. Additionally‚ in order
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begin broadcasting news on the television‚ NBC had to find the perfect format that could easily be understood by the audience. They started by experimenting with the combination of the method used by radio stations and the method used by theatrical newsreels. The news-anchor would recite the news while music played in the background‚ complimenting photos‚ filmed events‚ and headlines that were displayed on the screen. This program was first used by NBC in 1940 on a show called "The Esso Television
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