Distribution channels make possible the routinization of purchasing decisions which results in a reduction of cost of marketing operations. In this report we are also required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Advantages and Disadvantages of the Divine Command Theory Several arguments are presented over the subject of the popular Divine Command Theory. This concept is basically the idea that we as humans are given free will‚ however God ultimately decides what is morally wrong and right. So‚ if we are to live a righteous and moral life‚ then we are to follow his commands whatever they might be. According to philosophers‚ this belief provides much controversy in its different arguments. The advantages
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This well-rounded staff NCO should be able to take their past experiences and apply them towards the mission they are currently in. They should use backwards planning to identify the outcome of the mission. When you use the past and backwards plan into the future you can build a solid model to follow to accomplish the mission. Also the staff NCO can reach out to the other shops to collect information or get them involved in the planning
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Command and Control - What Is It? Why Is It Important In The Public Services? Command and control is vital to the Uniformed Public Services and to the way they function and operate. If there were no command and control the Public Services would not have the ability to take control of situations in order for them not to get out of hand. It is important because it maintains order and helps the Public Services run smoothly and efficiently. If there is very little‚ poor or no command and control then
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this notion‚ the Divine Command theory constructs the idea that when something is morally obligatory it’s only because God commands it‚ and when something is morally wrong it’s only because God forbids it. The strength of this theory lies with the universally recognize power of God’s commands‚ regardless of local
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I have learned a lot about my leadership style since attending the Non-Commission Officer (NCO) Academy. I will describe the type of leader I currently am‚ how I want to be perceived as a leader in the future‚ and how I plan on improving in the next 3-5 years. With the world constantly evolving‚ I must become a better NCO by improving my use of these concepts: Transactional Leadership Behaviors (TLB)‚ Emotional Flexibility‚ 4-Dimiensions of Wellness (4-DW)‚ Ethical Decisions‚ and understanding High
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The Value Chain From Competitive Advantage‚ by Michael Porter Every firm is a collection of activities that are performed to design‚ produce‚ market‚ deliver‚ and support its product. All these activities can be represented using a value chain. A firm’s value chain and the way it performs individual activities are a reflection of its history‚ its strategy‚ its approach to implementing its strategy‚ and the underlying economics of the activities themselves. The relevant level for constructing a value
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Basic Switch Commands Command(s) | Result | Switch#show mac-address-table | Used to display the MAC address table on the switch. | Switch>enable Switch#config term Switch(config)#hostname NY-SW1 NY-SW1(config)# | Used to change the hostname on the switch. | NY-SW1>enable NY-SW1#config term NY-SW1(config)#interface vlan1 NY-SW1(config-if)#ip address 23.0.0.25 255.0.0.0 NY-SW1(config-if)#no shutdown NY-SW1(config-if)#exit NY-SW1(config)#ip default-gateway 23.0.0.1 | Configures
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Industrial Marketing Management 36 (2007) 4 – 9 Multi-channel strategy in business-to-business markets: Prospects and problems Bert Rosenbloom ⁎ LeBow College of Business‚ Drexel University‚ Philadelphia‚ Pennsylvania‚ USA Available online 28 July 2006 Abstract Multi-channel marketing strategy has become a major force in business-to-business distribution channels‚ especially since the option of Internet-based online channels emerged less than a decade ago. Making products and services available
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