PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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To: Cost4Life Inc. From: Mr. Pat Brown Subject: Strategic Recommendations for the cost saving and revenue generation during upcoming industry downturn. Date: 21st January 2014 Table of Contents Introduction 3 Identification of Issues 3 Major Strategic Issue 3 Identification and Prioritization of Issues and Alternatives 4 Alternative 1: Divesting the Fraser dry dock 4 Alternative 2: Targeting more profitable market segment 4 Alternative 3: Register
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Product: Ipad mini 1.Remarkably thin and light‚ the iPad mini is the perfect size for holding in one hand. The iPad mini also fits comfortably in the pocket of a coat or a handbag‚ making it ideal for use on the move. It’s also beautifully designed‚ with obvious influences taken from Apple’s iPhone 5. Finally‚ it’s Apple’s cheapest iPad starting at like 270. The iPad Mini supports the LTE networks of AT&T‚ Sprint‚ and Verizon Wireless (no luck‚ T-Mobile!). This means it has access to 4G mobile
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2008 → John Dragasevich (president)‚ small water filtration company based out of Toronto‚ Ontario‚ considering expansion‚ increasingly strict regulations on wastewater management implemented by government‚ invest in new technology (membrane biological reactors)? Industry: → increased demand for water and water treatment‚ trend expected to continue → market projections reaching $348 billion → demand growing for safe drinking water in developing countries → sustainability challenges and advancements
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Company Introduction NetApp‚ in the past called Network Appliance‚ Inc.‚ is a company founded 24 years ago in 1992 by David Hitz‚ James Lau and Michael Malcolm headquartered in Sunnyvale‚ California‚ USA‚ which has over 12.000 employees worldwide and 150 offices around the world. NetApp is one of the companies that work on providing computer storage and data management solutions to make things easier for their customers. (NetApp‚ 2016) NetApp storage systems are hardware and software based data storage
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MINI CASE P. 105-106 Garners Platoon Mental Health Care‚ Inc. Liquidity Ratios The liquidity ratios of the firm are slightly below the industry averages. This is due to inventory and accounts receivable making up a significantly larger portion of the current assets than cash and marketable securities. This may be indicative of a problem with inventory management and/or collection on accounts. Asset Management Ratios With this company the inventory management ratios further indicate that
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Zuber Case Task 1. Would you be willing to invest the funds in this country without covering your position? Explain. It looks like investing in this country could be very profitable because the yield offered would be 14 percent (compared to only 9 percent in the US)‚ but there are a few possible dangers in making an investment in a market that’s not stable yet. The country’s currency has become market-determined‚ so it’s volatile as it tries to find its equilibrium which means unstable market for
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Apple Inc. Case Report Carlos Castro Luis Guzman Zuchytil Padilla Sergio Smith I. COMPANY BACKGROUND Apple INC‚ was founded on April 1‚1976 in a garage by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. ‘The young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products‚ while Wozniak had the technical know-how to make them happened” (Washington Post Economy‚ 2012). At first‚ they only focused on personal computers but are now stationed
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MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique‚ meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size‚ Usage‚ Benefits‚ Lifestyles‚ Occupation‚ Distribution Channels‚ Geography‚ Income‚ Social Class‚ Personality‚ Age‚ Family size‚ etc. (Examples-Demographics‚ Market Surveys‚ etc
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Resources Management September 5‚ 2011 Case Analysis Question: What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business? Introduction Human resource management is a combination of strategically coordinated efforts to manage people. Managing people involves‚ employing them‚ teaching and developing their skills‚ and utilizing‚ maintaining and compensating their services (Mello‚ 2010). In most cases the strategic method of human resource
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