ecosystem to constantly meet the dynamic change of needs and requirement of mobile users. Through market segmentation‚ we are able to distinguish behavior usage or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market
Free Mobile phone Marketing Nokia
Insurance Sector in India Last Updated: August 2013 Brief Introduction Currently India is a US$41 billion industry. Currently‚ in India only two million people (0.2% of the total population of 1 billion) are covered under Mediclaim‚ whereas in developed nations like USA about 75% of the total population are covered under some insurance scheme. A robust insurance sector is a boon to a country’s economy. The sector facilitates long-term funds for infrastructure development and simultaneously
Premium Insurance
MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for
Premium Marketing Customer service Management
Supplemental insurance is extra insurance that covers specific things not covered by your standard major medical policy. It is a separate policy with separate benefits. A Medicare supplement may be a readily familiar example as it is one of the most common types. Medicare doesn’t cover prescription drugs‚ at home care‚ nursing homes‚ or long term care. Thus‚ many seniors buy additional insurance that does cover one or more of those items without competing directly with Medicare‚ thus sidestepping
Premium Health care Health economics Health insurance
1 9 (O n l i n e ) | I S S N : 2 2 3 1-2463 ( P r in t) Life Insurance Industry in India - Current Scenario 1 Dr. Sonika Chaudhary‚ 2Priti Kiran 1‚2 RGI‚ Mohali‚ Punjab‚ India Abstract When life insurance companies started operating in the middle of 20th century in the country‚ the evil play natural to all business had its sway. There was a lot of cut throat competition as well as profiteering. As a result Life Insurance Corporation of India (LIC) came into existence on 1st September
Premium Insurance
Claims Management in General Insurance - Issues & Concerns - R.Qaiser‚ Faculty Member‚ NIA‚ Pune Underwriting and claims settlement are the two most important aspect of the functioning of an insurance company. Out of any insurance contract‚ the customer has the following expectations: i. ii. iii. Adequate insurance coverage‚ which does not leave him high and dry in time of need‚ with right pricing. Timely delivery of defect free policy documents with relevant endorsements / warranties
Free Insurance Underwriting Actuarial science
INTRODUCTION Insurance is a form of risk management in which the insured transfers the cost of potential loss to another entity in exchange for monetary compensation known as the premium. Insurance allows individuals‚ businesses and other entities to protect themselves against significant potential losses and financial hardship at a reasonably affordable rate. We say "significant" because if the potential loss is small‚ then it doesn’t make sense to pay a premium to protect against the loss. After
Premium Insurance
Insurance Insurance a defensive measure used against future conditional losses to hedge the possible risks of the future. It is a legal contract that protects a person from contingent risk of losses through financial means and provides a means for individuals and societies to handle some of the risks faced in daily life. Policies the contracts of insurance that are provided by insurance companies. Premium the regular amount charged from customers by the insurance companies‚ which is
Premium Insurance
Lancaster University Management School Working Paper 2004/046 Diagnosis and Improvement of Service Quality in the Insurance Industries of Greece and Kenya Rand‚ Graham K The Department of Management Science Lancaster University Management School Lancaster LA1 4YX UK ©Rand‚ Graham K All rights reserved. Short sections of text‚ not to exceed two paragraphs‚ may be quoted without explicit permission‚ provided that full acknowledgement is given. The LUMS Working Papers series can be accessed
Free Insurance
Segmentation and Target Market The three major players in the soft drink market are PepsiCo‚ Inc.‚ the Coca-Cola Company‚ and the Dr. Pepper Snapple Group (Change Lab Solutions‚ n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers‚ segment the market‚ by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller‚ 2012). They target their specific product to one
Premium Soft drink Target market Marketing