Diploma in Sales & Marketing Management 2013 SAMR018 Assignment 1 SALES AND MARKETING 2013 TIME ALLOWANCE: MARKS TOTAL PAGES 10 Hours 100 11 INSTRUCTIONS 1. Assignments must be typed/written/either typed or written – the important measure is that they are easy to read (legible). 2. All work must be adequately and correctly referenced. 3. No more than 25% of the assignment may be copied from the original source(s) used‚ even if referenced correctly. 4. Begin each section on a new page. 5
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Danang University of Technology Automation House-Controlling System PROPOSAL Le Anh Ton 2013 Automation House-Controlling System Memo Date: November 1‚ 2013 To: Mr. Adam Levine‚ CEO of Smarthome Company From: Le Anh Ton Subject: Proposal for Feasibility Study on Automation House-Controlling System Purpose The purpose of my proposal is to request authorization and funding to study automation controlling system of security and appliances in houses by using GSM module‚ sensors
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TRAINING effective front line sales training Organizations believe in developing their most critical team - the front line sales workforce - by imparting the right sales training through effective techniques that are best in the industry industries that train their sales force effectively so that their sales efforts get the desired results thereby impacting the company’s bottom line positively. T ransferring corporate strategy to the front line sales team effort is definitely a challenge
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One of the key drivers of current Philips business strategy is fixing sales fundamentals at main outlets of Philips customers (retailers). Sales fundamentals are basic indicators like shelf share‚ display share‚ leaflet share and merchandising vs. Philips market share per key categories. Basically‚ those indicators (sales fundamentals) should be at least or ideally higher than the market share. Let’s take one category as an example – Philips has 60% market share in male grooming category so Philips
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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activities support sales efforts. Actually‚ they are usually the most significant forces in stimulating sales. Oftentimes‚ marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well‚ to pave the way for future sales and referrals. Sales managers are paid to plan‚ lead and control the personal selling process in the organization. This is one of the very important jobs in an organization. Sales management
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Compensation pattern adopted by TATA MOTORS FINANCE LTD. Wrt Sales management position. RAHUL SHARMA A30101911073 PRIYANKA SHAHI A301019110 11/4/2012 RAHUL SHARMA [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] TATA MOTORS FINANCE LTD.: Over five decades of expertise in vehicle financing‚ Tata Motors Finance
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an organized way supported by the salesprocess v based on v methodologies v softwares v collaboration : open/web‚ integrated/company server‚ ... vResource SDRC : “0 Sales Process” PLM software 21/10/2012 2 Why do a company need a salesprocess? ? 21/10/2012 3 1 27/10/2012 Why do a company need a salesprocess? 1. “To guide company and salespeople the way to success 2. To appear a customer as a professional partner 3. To appear the competition as a uniform and
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each function? What are the steps in the Sales Management model? Describing the Personal Selling Function -> Defining the Strategic Role of the Sales Function -> Developing the Salesforce -> Directing the Salesforce -> Determining Salesforce Effectiveness and Performance What are the 7 characteristics of the Best Sales Organizations? Create a customer-driven culture throughout the sales organization and firm Recruit and hire the best sales talent Train and coach the right skill
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THE SALES ORGANIZATION By: Vibhor Jain Key Terms Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all
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