Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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earth is the only planet in the universe which has an environment suitable for life. Water‚ land‚ and air are needed for survival. Earth provided these essential and human used them. One of the biggest problems that the enviroment is serious pollution. Pollution can be divided into three types : water pollution‚ land pollution‚ and air pollution. Paragraph 3: Another type of pollution is which has a remarkable influence on over environment is air pollution. Every year‚ there are a lot of smoke
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programme is needed to meet demands of the local people for the fodder‚ timber and fuel wood. Both the governmental and Non Governmental Organizations have been propagating afforestation programmes. Due to the industrial revolution many countries have seen the rapid decline in forests. Cutting of trees is not only a threat to the environment but also to the quality of life and to the economy also. Reasons for the decline in forests : Explosion of human and livestock population Increased
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Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid
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to overestimate its impact on modern thought. The juxtaposition of nature with fundamental economic‚ social and political strategic conflict draws criticism from global commercial enterprises‚ many of whom blame the influence of television. Relax‚ sit back and gasp as I display the rich tapestries of nature. Social Factors Society is our own everyday reality. When The Tygers of Pan Tang sang ’It’s lonely at the top. Everybody’s trying to do you in’ [1] ‚ they must have been referning to nature
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is easy for local players to enter in the market. Moreover‚ routine market comprises of 61% of the total market share which includes large number of small players and hence the competition is fierce at local level. Also‚ companies present globally have competitive advantage in terms of high end technology since it requires large investments which is not afforded by small players. Therefore looking at the long term perspective‚ globalisation is conducive for the increase in bottom line. Number of
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(Pagano‚ Margareta‚ 16 May 1987). The Macro Business Environment of Tesco Group The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates‚ changes in cultural trends and tastes‚ more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano‚ Margareta‚ 16 May 1987). A popular method
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that
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Probably there are as many definitions of innovation as the number of supposed experts on the field around the world. Reading through my books and papers‚ though‚ I realized that I had no comprehensive list of the many definitions I have ever being in contact with‚ therefore I decided to create one. First of all‚ here is my own definition of innovation: “invention refers to new concepts or products that derive from individual’s ideas or from scientific research. Innovation‚ on the other hand‚ is
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Invasive species means an organism that is not naive to a habitat and may have negative effects on the environment. The creeping water primroses are yellow in all seasons except winter. The yellow flower is very distinctive of creeping water primrose. Flowers vary in size from 1 inch to 2 inches in diameter. It is a perennial aquatic plant whose long stems creeping over mud or shallow water. It came from South America to the U.K. It is introduces as ornamental and water garden plant. It is first
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