Effects of Television Commercial Repetition‚ Receiver Knowledge‚ and Commercial Length: A Test of the Two-Factor Model Author(s): Arno J. Rethans‚ John L. Swasy‚ Lawrence J. Marks Reviewed work(s): Source: Journal of Marketing Research‚ Vol. 23‚ No. 1 (Feb.‚ 1986)‚ pp. 50-61 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151776 . Accessed: 31/01/2012 23:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
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Day 7 - The Negative Effects of Idolatry Negative Effects of idolatry If we look to some created things to give us the meaning‚ hope‚ and happiness that only God Himself can give‚ it will eventually fail to deliver and will break our hearts! Like all sin‚ the long-term effects of idol worship are not immediately seen. At first‚ the idol seems to meet all of our deepest longings. But in the end‚ the effects of idol worship are devastating‚ both to us as individuals and to the community around
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The Negative Effects of Tobacco The nicotine can be consumed by chewing tobacco apart from smoking and sniffing .The article provides insight into the hazards of chewing tobacco . If you believe that only smoking is injurious‚ certainly not. Any form of nicotine consumption is injurious. Tobacco is bad for health‚ no matter in what form you take it the ill effects are always there. Tobacco are leaves of plant that are used in dried form‚ they are high in nicotine and consequently addictive in nature
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Technology has become a staple in everyday lives. In today’s world‚ people are consumed by different pieces of technology. However‚ technology influences one group of people more than others‚ and that group is the youth. The youth of today are some of the biggest consumers of electronics. They have grown up and continue to grow in a world at the tips of their fingers. With bigger and better devices being brought out year after year‚ the problem of too much electronics becomes more imperative. Children
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The negative effect of advertising Advertising is a marketing method to encourage‚ persuade‚ or even manipulated people to do a specific action such as buying a product. Additionally‚ the main purpose of advertising is to convince customers that a company service or a product is the best. Throughout history‚ public services have used advertisings to increase their sales and reputation. For instance‚ if your company has developed a product that you consider is better than anything currently in
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Media and the Negative Effects on Body Image Many things contribute to how a woman feels about her body. Peer pressure‚ family history‚ and age all play important roles in how people feel about how they look. The media can also play a dominant role on body image‚ as it almost always ties success‚ health‚ and happiness with being thin. To clarify body image‚ it is how you see yourself when you look in the mirror or picture yourself in your mind. With the constant exposure to media images of the
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THE ADVERSE EFFECTS OF POPULATION GROWTH Some observers attribute nearly all of the world ’s maladies to excessive population growth. They claim that rapid population growth has at least three adverse effects on human well-being. First‚ it increases poverty--the number of people that are impoverished‚ the proportion of the community that is impoverished‚ and the severity of the impoverishment. Second‚ it increases environmental degradation--the misuse of natural resources--with adverse consequences
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The Effects of Computers and Television on Children These days televisions and computers are all around us. They can be accessed by children at school and in most homes. The effects of these on our children can be positive or negative depending on how they are used. There are four areas of development that are affected by children’s home computer use: physical‚ cognitive and academic‚ social and relationships‚ and reality perception. Some studies have shown that children who spend more time on
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Prompt: One alleged negative feature of libertarianism is that it denies determinism. Is this a genuine or spurious negative feature of libertarianism? When looking to determine how humans make decisions and why they chose to act certain ways over others‚ one theory is libertarianism. Libertarianism uses free thinking as the sole idea behind free will. Other theories about how humans make decisions are hard determinism and soft determinism. Hard determinism describes the decision-making process based
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on radio and TV. Designing the ads and the copy costs money‚ as well. On the high end‚ companies spend up to $2.6 million for a 30-second commercial during the Super Bowl. While the positive impact of advertising is bringing in sales dollars‚ the negative impact is felt by those who are the target of the advertising. Misrepresentation Advertising aims to present a product in the best light possible. There is some leeway in the creative process. As the Gecko in the Geiko ads says‚ "That’s just
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