Franchising Franchising (from the French for honesty[citation needed]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment‚ and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles such as national or international advertising‚ training‚ and other support services are commonly made available by the franchisor
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Master of Business Administration Module Title: Financial report The service dominant logic concept has emerged from the literature of strategic marketing‚ B2B marketing‚ relationship marketing and service marketing. Evaluate its usefulness to marketing practice. Student ID: 1228694 Submission date: 2nd June 2012 Word Count: 2403 words Table of Contents |Description
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networking has many positive effects in society‚ it has more negative consequences‚ especially upon teenagers‚ such as cyber-bullying‚ negative influences on social behavior‚ and the promotions of crime and violence. When used responsibly‚ social networking is efficient‚ fun‚ and useful. Unfortunately‚ teenagers in today’s society misuse social networks- causing social networking become dangerous and psychologically harmful. Cyber-bullying is the most common negative effect of social networking. More
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SWOT analysis on Breadtalk Strengths Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly‚ Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept‚ the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The
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BreadTalk – Boutique Bakery A Contemporary Lifestyle Concept BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery‚ it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery‚ BreadTalk was listed in June 2003 on the Singapore Exchange‚ giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of
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FRANCHISING China Foto Press s of the Foreign franch ises are reaching more Chinese consumers over larger segment . country The Pros and Cons of Franchising in China US companies must jump hurdles to operate successful franchises in China‚ but the potential benefits are too great to ignore. William Edwards 40 July–September 2011 chinabusinessreview.com FRANCHISING W estern and local franchise brands have developed group is largely a young‚ upwardly mobile‚ and aspirational
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Skull rings Over the past few years silver skull ring has engaged on its own tradition and iconic position. Skull imagery is the affection of representational meaning to the human skull. The most communal emblematic use of the skull is as a symbol of demise and mortality‚ but such an interpretation varies with moving social perspectives. The human brain has an unambiguous region for knowing façades; it cannot detach the spitting image of the human skull from the acquainted human face. As of this
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BreadTalk Group Ltd. 1.0 Introduction 1.1 Background information on the industry The F&B industries play an important role in Singapore’s economy. Being a multinational country‚ the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible
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1.1 The Company BreadTalk Group Limited started as a bakery in 2000 by Dr. George Quek and his wife‚ Katherine Tan. (CIMB‚ 2009) Today‚ BreadTalk is a listed‚ well-established food and beverage (F&B) company‚ who has expanded its business to 15 different countries such as China‚ Indonesia and the Middle East. BreadTalk’s business has 4 segments: 1) Bakery; 2) Food Atrium; 3) Restaurant; and 4) Franchise. (CIMB‚ 2009) Owing to BreadTalk’s emphasise on innovation‚ BreadTalk is able to grow
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2.3 L&D initiatives by BreadTalk Initiatives for growing Service and Quality 1) BreadTalk Academy BreadTalk Group Ltd is committed in ensuring that their staff are ready and well-rounded in all that they do. One L&D initiative that they have implemented with regards to the growing service and quality trend in the F&B industry is the BreadTalk Academy. The BreadTalk Group Academy‚ located at the BreadTalk International Headquarters (IHQ)‚ provides a holistic training approach‚ integrating theory
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