Advantages of Franchising: 1) The business you are franchising is already successful and is a proven idea. Usually‚ before offering the business for franchising‚ the original owners have already build it up and have already made it successful. Franchising‚ for them‚ is a way to expand the business; it is not a way to build the business from a small one to a big one. 2) The brand name is already recognized and name-recall is already very easy. Plus the franchisor or the owner of the franchise will
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1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor‚ discuss its different uses taking into account the advantages and disadvantages attached to them‚ and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ? Franchising as it is generally known today is a form of marketing or distribution in which a parent company customarily grants an individual
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also has to play to adapt this approach successfully. Chapter one gives a comprehensive overview of Cameroon and its business environment. Chapter two provides broad literature review on franchising and how it is applied in Cameroon. Chapter three states the advantages and disadvantages of franchising in Cameroon. Chapter four is a methodology of the study‚ stating how data was collected and analyzed‚ its methods‚ instruments‚ and anticipated problems. Chapter five is the conclusion about
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5.0 Recommendations The strategies that can enable BreadTalk to achieve the competitive advantage which is sustainable and be in a position to achieve their mission and objectives include business level strategy‚ generic competitive strategy‚ growth strategies‚ differentiation strategy and corporate level strategy. The company needs to be mindful of the ability it has before implementing the strategy during the stage of strategy formulation. The business level strategy is where the company is able
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1955. McDonald’s has always been a franchising company and has relied on its Owner/Operators to play a major role in the System’s success. McDonald’s remains committed to franchising as a predominant way of doing business. Listen as six McDonald’s Owner/Operators share their perspective in these areas: Training‚ McFamily‚ Customer Satisfaction‚ Social Responsibility and Support. World Class Training - McDonald’s continues to be recognized as a premier franchising company around the world. We believe
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businesses‚ and the future of international franchising. Franchising has become an increasingly popular market-entry mode‚ and the use of franchise systems for expansion into international markets is expected to continue and perhaps intensify. (Arthur Anderson‚ 1996) These business franchises appear as hotel chains‚ fast food restaurants‚ and many others. The first section examines the definition of franchising by giving an overview of franchising from an international perspective. The historical
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Introduction Franchising is a method of doing business where a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee. Franchisor is the party who grant the franchise while franchisee is the one who purchase the right for franchise. This form of business has a tremendous growth in the last 50 years‚ started in United States in the 50s and then expanded to Europe. Nowadays‚ the rest of the world is beginning to implement the euphoria
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2011 Fashion & Franchising Data of franchising in fashion industry testifies that over 60 % networks of known trademarks are organized by a franchise principle. In nonfood trade the greatest share of franchise market in 2008 was occupied with clothes and footwear franchises (51 %). In comparison with 2007‚ there was registered a strong jump in development of clothes trade which made 40.5 %‚ and footwear trade – 84.6 %[1]. Let’s consider experience of large and all known franchising chains occupied
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Strategic analysis and planning for Nokia in Finland Name: Ding Zhaofeng UOB Number: 10036495 Batch Number: BMMD2 1011A Module: Applied Strategic Management Lecturer: Mr. G.V. Nathan Submission Date: 06-Mar-2012 CONTENT PAGE Acknowledgement……………………………………………...…………………3 Outline..............................................................................................................4 Executive Summary………………………………………………………
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business outlets in Metro Manila in June of 2002. This was then followed with outlets in Cebu‚ Cagayan de Oro‚ Davao and Dagupan. Because of Waffle Time’s continued success and their customers multiplying‚ they started offering its brand for franchising on March 2004. Since then‚ it started multiplying all over the Philippines becoming one of the best and well-known waffle brands in the country. Their product line is a variety of flavored filled waffles which include American Hotdog‚ German Cheese
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