FIELD RESEARCH PROJECT MASTER OF GLOBAL BUSINESS (MGB) Music Tourism in Singapore Submitted By:Namha Malhotra MGB12CMM081 Neha Ahuja MGB12CMM084 Mentor :Ms. Irina Pismennaya S P JAIN SCHOOL OF GLOBAL MANAGEMENT SINGAPORE Field Research Project On Factors affecting Music Tourism Submitted in partial fulfilment of the requirement of Masters in Global Business (MGB) Marketing Management Specialization SEMESTER 1 PERIOD OF STUDY – NOV’12 to Apr’13 Submitted by: Neha Ahuja
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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1.0 Introduction The presence and use of borrowed words and discourse particles in Colloquial Singapore English (CSE) have been widely studied by linguists (e.g. Lim‚ 2007; & Deterding‚ 2007). It is also widely accepted‚ both amongst scholarly literature and within the general population‚ that CSE (its lexicon/syntax/etc.) is predominantly Chinese- or Malay-based and that Tamil has only had minimal influences (Leimgruber‚ 2009). However‚ little thought has been given‚ by the general population
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THE FOUNDING OF MODERN SINGAPORE In late 1818‚ Lord Hastings – the British Governor General of India – appointed Lieutenant General Sir Stamford Raffles to establish a trading station at the southern tip of the Malay peninsula. The British were extending their dominion over India and their trade with China was expanding. They saw the need for a port of call to “refit‚ revitalize and protect their merchant fleet” as well as to prevent any advances made by the Dutch in the East Indies. After surveying
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Introduction: Tourism means the principle of traveling for pleasure. Many people are in the habit of traveling over different countries in order to see the places of their respective interests like the structures of sculptural beauty‚ attractive spots of nature and so on. So‚ we find a lot of foreign tourists in different countries. The travels of the foreign tourist bring a lot of money to the countries where they travel. Hence‚ tourism has become a source of income for the countries to which
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brief overview of the Malays in Singapore and thereafter the progress that they have made as an ethnic group and their gender equality. In pre-colonial Singapore‚ the Malays are the indigenous people living on the island. It is also essential to lend credit to Sang Nila Utama who renamed the island of Temasek to ‘Singapura’ which consists of a combination of two Malay words; Singa meaning ‘lion’ and ‘pura’ meaning temple. As the British came and established Singapore as a trading port‚ large numbers
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The Effect of Music on Our Youth When you listen to music‚ if you listen to music at all‚ do you really pay attention to the lyrics of the song? Do you understand the words of the artists? Do you notice the context in which the words are used? Most people don’t. Music is one of the most common forms of self-expression today. However‚ the downside to this form of communication is that most people don’t even know what they are listening to or the effect that it has on them. Many individuals put
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The internet has made a new way for people to communicate. It has been very good for many things but also bad for some. Good in the way that you can pretty much look for information about anything and watch videos‚ listen to music‚ see pictures and many more things. But bad in the way that people have made websites that are called “Hate Groups”. The goal of hate groups is to discriminate against people who are from another religion‚ country etc. Hate groups in the internet started in 1995. It
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TOPIC:THE EXOTIC TOURISM IN INDIA WHAT IS TOURISM? Before hitting the target of tourism in india‚let us first know what do we mean by TOURISM.(international).Tourism is travel for recreational‚ leisure‚ or business purposes.What the WTO(World Tourism Organisation) tells is that Tourism is people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".Now this can be considered as an exact definition
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been over a 50 years now since the time the city of Singapore wasn’t a developed county with an average individual GDP (Growth domestic Product) less than $320. But now‚ Singapore is considered one of the highest GDP in the world‚ exceeding $60000 and because the sixth highest in the world based on Central intelligence Agency figures. Singapore is also considered as one of the fast economic growing countries in the world. Singapore is an important hub for South -East Asia. It was traditionally
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